Purch Group, Inc. is a digital publisher and a subsidiary of Future plc. The company, based in New York City, was founded in 2003 and engages in the online marketing business. The company operates a large number of websites (see List of websites below). In 2014, it rebranded itself as Purch "to better reflect its growing portfolio of brands and products focused on purchasing decisions".
|TechMedia Network, Inc. (2003–2014)|
|Predecessor||TechMedia Network, Inc.|
|Founded||2003(as TopTenReviews, Inc.)|
|Headquarters||New York City, New York, U.S.|
|Greg Mason, CEO|
|Products||online content websites, technology websites|
Number of employees
In 2009, Purch, then known as TechMedia Network, Inc. acquired LiveScience, Space.com and Newsarama from Imaginova. Two years later, TechMedia Network, Inc. acquired the print- and online-assets of LAPTOP Magazine (now, exclusively a web publication known as Laptop Mag) from Bedford Communications. In July 2013, the company acquired Bestofmedia Group, publisher of Tom's Hardware, Tom's Guide, Tom's IT Pro, Anandtech and a variety of sister publications across Europe. TechMedia Network, Inc. acquired BuyerZone.com, LLC from Reed Business Information in early 2014, and in doing so, added a lead-generation platform to its portfolio brands.
In April 2014, TechMedia Network, Inc. changed its name to Purch and simultaneously announced an exclusive partnership with Mobile Nations, a portfolio of mobile-focused online communities. In December 2014, Purch announced the acquisition of AnandTech and in March 2015 the company announced the acquisition of mobile shopping app Consumr, which was rebranded that following July as Purchx. Included in the rebrand was the launch of the Purch Marketplace, where shoppers can browse and buy technology products and services online. In September 2015, Purch acquired Active Junky, a loyalty program and online shopping site for outdoor gear. This was followed by the December 2015 acquisition of ShopSaavy, a mobile shopping app.
Purch's 2015 round of funding ($135 million) was led by Canso Investment Counsel. Purch has received additional funding from ABS Capital Partners, Village Ventures, and Highway 12 Ventures. Purch is headquartered in New York City, where Greg Mason currently serves as CEO.
In 2018, Purch announced that it would sell its consumer brands to Future. The transaction including Tom’s Guide, Tom’s Hardware, Live Science, AnandTech, Space.com, and ad tech licensing business.
List of websitesEdit
The company owns and operates the following websites:
- Active Junky
- Herman Street
- Laptop Mag
- Tom's Guide
- Tom's Guide (France)
- Tom's Hardware
- Tom's Hardware (France)
- Tom's Hardware (Italy)
- Tom's Hardware (UK)
- Tom's IT Pro
- Top Ten Reviews
Following websites were not included during the sale to Future, and went under Business.com:
- Cheredar, Tom (April 30, 2014). "TechMedia Network Rebrands as Purch, Nears $100M in Revenue". VentureBeat. Retrieved November 27, 2015.
- Welton, Caysey (April 30, 2014). "TechMedia Network Rebrands as Purch, Establishes Multi-Brand Partnership". Folio. Retrieved November 27, 2015.
- "Business.com: Expert Business Advice, Tips, and Resources". business.com. Retrieved 2018-12-16.
- "The Hot Web Content Company You've Never Heard Of - Digiday". Digiday. Retrieved 2016-03-14.
- "TechMediaNetwork Acquires LAPTOP Magazine and Laptop.com - Folio:". Folio:. Retrieved 2016-03-14.
- Brooke, Eliza. "TechMedia Network Buys Bestofmedia Group And Steps Up Content-Commerce Integration". TechCrunch. Retrieved 2016-03-14.
- "TechMedia Network Acquires BuyerZone - Folio:". Folio:. Retrieved 2016-03-14.
- "Introducing Purch: The Definitive Buying Decision Platform". Marketwire. Retrieved 2016-03-14.
- "Purch Acquires Comparison Shopping App Consumr". pevc.dowjones.com. Retrieved 2016-03-14.
- "Purch Makes Shopping Easy With New Purchx App & Purch Marketplace | Purch". purch.com. Retrieved 2016-03-14.
- "Purch Makes Shopping Easy With New Purchx App & Purch Marketplace | Purch". purch.com. Retrieved 2016-05-02.
- "Purch Acquires Active Junky, an Innovative Customer Loyalty and Rewards Platform | Purch". purch.com. Retrieved 2016-03-14.
- "Purch Acquires ShopSavvy, One of the World's Largest Mobile Shopping Platforms, to Build Mobile App Ecosystem & Drive User Loyalty | Purch". purch.com. Retrieved 2016-03-14.
- "Purch Closes $135 Million Investment to Expand Commerce-Driven Digital Publishing Model | Purch". purch.com. Retrieved 2016-03-14.
- "UK-Based Future Acquires Purch for $132.5 Million". Folio:. 2018-07-19. Retrieved 2018-09-03.
- Purch (2014). "Advertise with Purch". Purch. Retrieved November 27, 2015.
- Purch (December 17, 2014). "Purch Acquires AnandTech, Dominates Tech Expert and Enthusiast Market" (Press release). New York, NY. Retrieved November 27, 2015.
- Purch (March 3, 2015). "Purch Acquires Hit Comparison Shopping App 'Consumr'" (Press release). New York, NY. Retrieved November 27, 2015.
- Ha, Anthony. "Purch acquires small-business site Business.com". TechCrunch. Retrieved 2016-08-07.