Prudential BSN Takaful

  (Redirected from Prudential BSN Takaful Berhad)

Prudential BSN Takaful Berhad (PruBSN) is a Malaysian takaful company. It was founded in 2006 and is a joint venture between Bank Simpanan Nasional and Prudential plc, who have 51 and 49 percent stakes respectively.[2] The company is a provider of both family and general takaful.

Prudential BSN Takaful Berhad
TypePrivate limited company
Founded2006; 15 years ago (2006)
Menara Prudential
10 Jalan Sultan Ismail, Kuala Lumpur
Key people
  • Md Tajuddin Md Isa (Chairman)
  • Wan Saifulrizal Wan Ismail (CEO)
  • Family takaful
  • General takaful
RevenueIncrease RM1,088 million (2014)[1]
Decrease RM00,10 million (2014)[1]
Total assetsIncrease RM1,739 million (2014)[1]
Total equityIncrease RM0,193 million (2014)[1]

For six successive years since 2011, PruBSN has been the Number 1 Family Takaful Operator and in 2016, our company achieved New Business Production of RM446 million with a 32.5% market share as confirmed by the industry rating agency, Insurance Services Malaysia.[3] In 2015, it won various awards including 'Best Takaful Institution' by The Asset.[4]

PruBSN has an agency force of more than 16,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Lembaga Pembiayaan Perumahan Sektor Awam (previously known as Bahagian Pinjaman Perumahan, BPP) to distribute their products.[5] In 2013, it began advancing the use of mobile point-of-sales to sell products instantly through debit or credit cards.[6][7] As of April 2015, more than 50 percent of sales were conducted on the mobile platform.[7]


  1. ^ a b c d Annual Report 2014 (pdf), Prudential BSN Takaful Berhad, 2014-12-31, retrieved 2015-08-24
  2. ^ "PruBSN is Malaysia's leading takaful provider". Borneo Post. 2013-04-01. Retrieved 2015-08-24.
  3. ^ " 2016, our company achieved New Business Production of RM446 million with a 32.5% market share". PruBSN Corporate Website. 2015-07-14. Retrieved 2017-11-13.
  4. ^ "PruBSN reaffirms status as Best Takaful Institution". The Star. 2015-06-22. Retrieved 2015-08-24.
  5. ^ "About PruBSN". Prudential BSN Takaful Berhad. Retrieved 2015-08-24.
  6. ^ "PruBSN's new business up 56% in Q1". The Sun. 2015-07-15. Retrieved 2015-08-24.
  7. ^ a b "PruBSN signs on to CIMB's Plug and Pay service". The Sun. 2015-04-01. Retrieved 2015-08-24.

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