Proudly South African
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Cost of membership is normally 0.1% of sales of those products bearing the PSA logo, but is negotiable in special circumstances. Non-commercial organisations pay a nominal[clarification needed] fee. The group has recently[when?] come under criticism because the majority business in the brand are White-owned, leading some[who?] to say it is less Proudly South African and more Proudly South Afrikaans.