Promenades Saint-Bruno

Promenades St-Bruno (corporately known as CF Promenades St-Bruno) is a two-level shopping mall located in Saint-Bruno-de-Montarville, Quebec, Canada. Ground was broken in the spring of 1977 to build the mall and it was completed in August 1978. Les Promenades St-Bruno is the largest mall in the Montérégie and part of its consumer base come from cities as far as Saint-Hyacinthe and Sorel-Tracy. The anchor tenants are The Bay and Simons.

Promenades St-Bruno
Coordinates45°30′19″N 73°22′43″W / 45.5053°N 73.3785°W / 45.5053; -73.3785Coordinates: 45°30′19″N 73°22′43″W / 45.5053°N 73.3785°W / 45.5053; -73.3785
Address1 Des Promenades Blvd.
Saint-Bruno-de-Montarville, Quebec, Canada
J3V 5J5
Opening dateAugust 23, 1978
DeveloperCadillac Fairview
ManagementCadillac Fairview
OwnerCadillac Fairview
No. of stores and services250
No. of anchor tenants2
Total retail floor area1,084,000 sq ft (100,700 m2) (GLA)
No. of floors2
Public transit accessBus interchange Bus Service
8, 60, 98, 99, 192

The Bay is the only one left among the five initial anchors, although it moved into the space that was vacated by Simpsons in 1989, with its original location being converted into a mall expansion in 1991. Aside from The Bay, the 1978 anchors were Simpsons, Miracle Mart, Steinberg's and Eaton's.


A Steinberg's supermarket was there between 1978 and 1992, around 50,000 sq ft (4,600 m2). Steinberg's, through Ivanhoe, had owned 25% of the mall and also operated a Miracle Mart store side by side to the supermarket. The latter was renamed to M in August 1986.[1] Both businesses closed in 1992. It was announced that Zellers would open by November 1993 in the space formerly used by Steinberg's and the M store.[2] Zellers left the mall in 2012 and American giant retailer Target occupied its space from 2013 to 2015. After five years of unoccupancy, the former Target location got transformed into a 130,000 square foot public market named "CF Marché des Promenades" consisting of 40 tenants including a Avril Supermarché Santé [fr] grocery store of 35,000 square feet.[3][4] This new food-oriented section opened on August 19, 2021.[5]

Hudson's Bay Company closed its Simpsons location at Promenades St-Bruno in early 1989.[6] The existing The Bay store relocated in Simpsons' vacant space on June 22, 1989.[7][8] The Bay's original location stayed vacant for over a year. A new mall wing was created with 57 shops which opened during the spring of 1991 anchored by a Sears store that inaugurated on April 3.[9][10] This increased the size of the mall to nearly 200,000 square feet (19,000 m2). Sears closed on January 14, 2018.[11] The space that Sears occupied was dismantled to welcome a relocating Sports Experts, Winners and Imaginaire.[4] On May 1, 2019, Sports Expers/Atmosphere left its previous location above Simons to relocate on the second floor of the former Sears store.[12][13] Winners opened on September 10, 2019 in the first floor of Sears.[12][13] Imaginaire, a retail chain from Quebec City, opened its first Greater Montreal location during the fall of 2019, using 15,000 square feet of the former Sears.

Former Sears store from 1991 to 2018 (now the site of Winners, Sports Experts and Imaginaire).

During the 1990s, big box stores arrived around the mall, which continued well into the 2000s. While some of these stores (e.g., Best Buy, Old Navy) are tenants of Promenades St-Bruno, the majority of them have no relation to the mall.

Simons picked the first floor of former Eaton's in 2001.[14][15] Sport Experts/Atmosphere and five boutiques took over the second floor of Eaton's. Simons is slated to double its size in 2021 by expanding on the second floor formerly occupied by Sports Experts.[16] The exterior of Simons at Promenades Saint-Bruno, whose facade has always been two-story high since the store's inception, is expected to stay the same after the expansion.[16]

The original major tenants were Eaton's (130,000 sq ft), Simpsons (135,000 sq ft), The Bay (125,000 sq ft), Miracle Mart, (130,000 sq ft) and Steinberg's (50,000 sq ft).[17] Les Promenades St-Bruno was the first shopping centre in Canada to house at the same time the three upscale department stores: Simpsons, The Bay and Eaton's.[18] At 900,000 square feet upon inauguration, it was the second largest mall among all of Cadillac Fairview's properties across the country in 1978, surpassed at the time only by fellow Quebec shopping centre Galeries d'Anjou.[18] Concomitantly, Les Promenades Saint-Bruno was the second largest mall among all shopping centres in the Montreal area.[19] Although now wholly owned by Cadillac Fairview, Les Promenades Saint-Bruno was originally the joint property at 51% of the aforementioned company, 24.5% of Ivanhoe Corporation and 24.5% of Eaton's.[18] The mall was developed by Cadillac Fairview at $45 million and opened on August 23, 1978 with 170 stores.[20] Its history dates back to 1968 when Steinberg's Ivanhoe Corporation purchased the 200 acres site at the corner of Autoroute 30 and Route 116 in St-Bruno.[21] Eaton's became co-owner in the early 1970s and Fairview Corporation (a predecessor of Cadillac Fairview) followed suit in 1973.[21]

A mid-air collision occurred above the mall on March 17, 2017, with the wreckage of both planes landing on the parking lot of the mall.[22]

See alsoEdit



  1. ^ "Miracle Mart stores get new name, concept". Montreal Gazette. Montreal. 21 August 1986. p. D1.
  2. ^ "Zellers department store to open". Montreal Gazette. Montreal. 26 March 1993. p. D6.
  3. ^ "Cadillac Fairview Unveils 130,000 Square Foot CF Marché des Promenades Food Hall Near Montreal [Interviews/Photos]". 6 September 2021.
  4. ^ a b Fairview, Cadillac. "Cadillac Fairview continues major investment in CF Promenades St-Bruno with unique food and beverage marketplace".
  5. ^ "Cadillac Fairview dévoile le CF Marché des Promenades, une nouvelle destination gastronomique pour la communauté de la Rive-Sud".
  6. ^ "End of an era: Simpson closes doors; 84-year-old landmark will open for last sale in March". Montreal Gazette. Montreal. 29 January 1989. p. A3.
  7. ^ "HBC Annual Report 1989" (PDF). McGill Digital Archives. August 25, 2021. p. 8. Retrieved August 25, 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "The Bay advertising". Montreal Gazette. Montreal. 22 June 1989. p. 22.
  9. ^ "Les Promenades to expand". Montreal Gazette. Montreal. 27 February 1990. p. D8.
  10. ^ "Sears opens store in St. Bruno". Montreal Gazette. Montreal. 4 April 1991. p. E1.
  11. ^ Wright, Lisa (12 January 2018). "Final Sears stores close Sunday, marking the end of an era | The Star". The Toronto Star.
  12. ^ a b "Cadillac Fairview continues major investment in CF Promenades St-Bruno with unique food and beverage marketplace".
  13. ^ a b "CF Promenades St-Bruno | Mall Map | CF Malls".
  14. ^ "A Different Store for the South Shore served by the South Shore". Montreal Gazette. Montreal. 18 September 2001. p. 7.
  15. ^ "Archived copy". Archived from the original on 17 October 2008. Retrieved 12 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  16. ^ a b "La Maison Simons to Expand St. Bruno Store". RETAIL INSIDER. 19 July 2018.
  17. ^ "Cadillac opens major centre". The Globe and Mail. Toronto. 29 August 1978. p. IC4.
  18. ^ a b c "Last of the red-hot shopping malls". Montreal Gazette. Montreal. 16 August 1978. p. 45.
  19. ^ "Business slow in St.Bruno". Montreal Gazette. Montreal. July 12, 1979. p. 33.
  20. ^ "45$ million complex opens Wednesday". Montreal Gazette. Montreal. 22 August 1978. p. 26.
  21. ^ a b "Centre is co-owned". Montreal Gazette. Montreal. 22 August 1978. p. 27.
  22. ^ "Plane crash in St-Bruno: One person dead, another critically injured | Montreal Gazette".

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