Private Label Strategy

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]

Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy.jpg
AuthorNirmalya Kumar and Jan-Benedict Steenkamp
LanguageEnglish
Subjecteconomics
PublisherHarvard Business School Press
Publication date
2007
ISBN978-1422101674
OCLC935513164

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