Printers' Ink

Printers' Ink was an American trade magazine launched in 1888 by George P. Rowell.[1] It was the first national trade magazine for advertising.[2] It was renamed Marketing/Communications in 1967[3] and ceased publication in 1972.[4]

Printers' Ink model statuteEdit

 
This is the text of the Printers' Ink model statute, a law proposed by advertisers in 1911 to address the problem of false advertising

Printers' Ink was famous for proposing a model law that created criminal penalties for false advertising in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability (that is, the state did not have to prove intent to deceive) on false advertisers.[5]

ReferencesEdit

  1. ^ Mierau, Christina B. (2000). Accept No Substitutes!: The History of American Advertising. Twenty-First Century Books, ISBN 9780822517429
  2. ^ Pendergrast, Mark (2000). For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Basic Books, ISBN 9780465054688
  3. ^ Sloane, Leonard (July 11, 1967). "Advertising: Changing the Guard at Curtis". New York Times
  4. ^ Staff report (February 15, 1972). "Old-Timer Suspends Publication". New York Times
  5. ^ Hoofnagle, Chris (2016). Federal Trade Commission Privacy Law and Policy. Cambridge University Press. pp. 122–123. ISBN 978-1107565630. LCCN 2015048481.

External linksEdit