Primera Hora (Puerto Rico)
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On November 17, 1997, the adventure of a colorful, fun, irreverent and daring newspaper begins. Its founders were Carlos Nido and Héctor Olave. Since the first day, the newspaper was clear that his purpose was to break schemes. There was a generational change in the market, identifying there was a reader who was younger. A group of readers who were workers, government employees, professionals and for them other newspapers were very serious, very formal and found a market opportunity there.
Primera Hora is a free national newspaper available in Puerto Rico. It offers the most complete popular information, but easy to consume. It has its local news, entertainment and sports sections. It is recognized for being a fast-reading newspaper, with a lot of spark and, above all, very committed to the situation in the country.
It is a mature news newspaper, with the experience of having 20 years, but with the same spark that positioned him as the leader among the popular newspapers of Puerto Rico. It is a project in constant innovation, which has adapted to the times, with the commitment of being always the voice of the people.
Distributed free of charge through a print edition from Monday to Friday. Readers can get Primera Hora through subscription, in establishments and traffic lights throughout the island, reaching more than 200,000 people on Thursdays with its regionalized distribution. Primerahora.com is also the second most visited local news website in Puerto Rico.