Pretty Wild Lingerie

Pretty Wild is a luxury lingerie brand from the Netherlands, founded in 2011 by Firouzè Akhbari.[3][2] The company was acquired in 2015 by Sparotica SPQR Limited (formerly MRH Sparotica Groupe).[1][4][5]

Pretty Wild
Founded2011; 11 years ago (2011)
FoundersFirouzè Akhbari
Key people

Richard Kisembo (Chief Executive Officer)[1][2]
ProductsLingerie, Bra’s, Panties, Garter (stockings)’s, Corset’s, Hosiery, Bikini’s, and Perfume
OwnerSpaRotica SPQR Limited[1][2]


2011—2015: Foundation YearsEdit

In 2011, Firouzè Akhbari crafted Atelier lingerie pieces for limited clients, garnering Lady Gaga as a client.[6][7] Pretty Wild presented its first broadly distributed lingerie collection which featured lace from France and Italy in 2013.[3]

The following year, the company secured a longtime Private label production agreement with Moldova based lingerie manufacturer Olga Ceban Apparel with the assistance of The United States Agency for International Development.[8]

In January 2015, Pretty Wild made its fashion week debut in Amsterdam, presenting at Mercedes-Benz Fashion Week Amsterdam.[9][10]


In December 2015, Pretty Wild filed for bankruptcy.[11][12] Sparotica SPQR (formerly MRH SpaRotica Groupe) acquired Pretty Wild for an undisclosed sum and began expanding its retail, with a planned 40 stores and China e-commerce over a five years.[4][13]


Broadcast EventsEdit

In March 2015, Pretty Wild's Fashion Week Amsterdam debut was broadcast on Fashion One.[14]

In September 2016, Pretty Wild was the subject of Episode 4 of 2017 Holland's Next Top Model (cycle 9) hosted by Anouk Smulders.[15][16]


The inaugural Pretty Wild campaign debuted in Fall 2013, and was shot by famed photography duo Ronald Stoops & Inge Grognard.[6][17] Ronald Stoops & Inge Grognard are notable in supporting established and emerging Benelux designers, including members of the Antwerp Six: Dries Van Noten, Dirk Bikkembergs, Walter Van Beirendonck, Dirk Van Saene and Martin Margiela.[18]


  1. ^ a b c "MRH SPAROTICA Groupe adquiere la compañía de lencería de lujo Pretty Wild" [MRH SPAROTICA Groupe Acquires Pretty Wild luxury lingerie company] (in Spanish). Spain: Punto & Seguido / Intima Moda Magazine. 10 May 2016. Retrieved 20 December 2017.
  2. ^ a b c "MRH SpaRotica Groupe - Company Snapshot". The Business of Fashion. Retrieved 8 February 2018.
  3. ^ a b "New Brand Pretty Wild Lingerie: Sexy, Sophisticated & Luxurious". Underlines Magazine. August 8, 2013. Retrieved January 10, 2018.
  4. ^ a b "List of Newly Incorporated /Registered Companies and Companies which have changed Names" (PDF). The Government of Hong Kong Companies Registry. Retrieved 2 February 2018.
  5. ^ "MRH SpaRotica Groupe: Private Company Information - Bloomberg". Bloomberg L.P. Retrieved 8 February 2018.
  6. ^ a b "Pretty Wild lingerie!" [Pretty Wild lingerie!] (in Dutch). Netherlands: Koffietijd. Retrieved 10 December 2017.
  7. ^ Van de redactie (21 August 2014). "Lingerieontwerpster Firouze Akhbari: Vurig en Pretty Wild" [Lingerie Designer Firouze Akhbari: Ardent and Pretty Wild] (in Dutch). Netherlands: De Stad Amersfoort. Retrieved 10 December 2017.
  8. ^ "Annual Report Year Four FY2014" (PDF). USAID. Retrieved 6 February 2018.
  9. ^ "Koffietijd bij de Fashionweek Amsterdam" [Coffee Time at Fashion Week Amsterdam] (in Dutch). Netherlands: Koffietijd. 28 January 2015. Retrieved 7 February 2017.
  10. ^ "Pretty Wild Lingerie Autumn/Winter 2015-2016" [Pretty Wild Lingerie Autumn/Winter 2015-2016] (in Dutch). Netherlands: Glamour. 27 January 2015. Retrieved 10 December 2017.
  11. ^ Laffite, Michel Pierre (12 December 2015). "Het Eide Van Pretty Wild LIngerie Is Het Begin Van Firouzè" [The End of Pretty Wild is the Beginning of Firouzè] (in Dutch). Netherlands: Linda Magazine. Retrieved 20 December 2017.
  12. ^ "Insolvenz Pretty Wild Lingerie B.V." [Insolvency of Pretty Wild Lingerie B.V.] (in Dutch). Netherlands: Faillissement Dossier. 22 October 2015. Retrieved 20 December 2017.
  13. ^ "MRH Makes First Intimates Acquisition". License Global. License Global. December 14, 2015. Retrieved January 14, 2018.
  14. ^ "Pretty Wild Lingerie Mercedes Benz Fashion Week Amsterdam Fall Winter 2015". Fashion One. Fashion One. March 22, 2015. Retrieved January 6, 2018.
  15. ^ "Holland's Next Top Model Aflevering 4" [Holland's Next Top Model Episode 4] (in Dutch). Netherlands: Holland’s Next Top Model. 25 September 2016. Retrieved 10 December 2017.
  16. ^ "Holland's Next Top Model" [Holland's Next Top Model] (in Dutch). Netherlands: TV Guide Holland. 25 September 2016. Retrieved 10 December 2017.
  17. ^ "Pretty Wild Lingerie Fall 2013 AD Campaign". The Impression. The Impression. December 4, 2017. Retrieved January 6, 2018.
  18. ^ "Inge Grognard // Ronald Stoops". Dazed & Confused. Dazed & Confused. October 14, 2010. Retrieved January 21, 2018.

External linksEdit