Preferred partnership

A preferred partner agreement normally refers to an agreement between a vendor (service provider) and those who are allowed to on-sell its products. In line with this agreement there are normally some prerequisites that the partner must meet to become a preferred partner. These prerequisites may include things like:

Training and certification
Minimum sales volume and/or value

Being a preferred partner provides pre-determined discounts, advantages and privileges from the vendor to the partner.^[1]^[2]

References

^ Gassmann, Oliver; Reepmeyer, Gerrit; Zedtwitz, Maximilian von (2008-02-19). Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Springer Science & Business Media. ISBN 978-3-540-77636-9.
^ Investment Management Regulation: ALI-ABA Course of Study Materials. American Law Institute-American Bar Association Committee on Continuing Professional Education. 2006.

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[1] Gassmann, Oliver; Reepmeyer, Gerrit; Zedtwitz, Maximilian von (2008-02-19). Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Springer Science & Business Media. ISBN 978-3-540-77636-9.

[2] Investment Management Regulation: ALI-ABA Course of Study Materials. American Law Institute-American Bar Association Committee on Continuing Professional Education. 2006.

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