Portal:Speculative fiction/Selected publications/4

Fantastic was a fantasy and science fiction magazine published in the United States from 1952 to 1980. Begun by editor Howard Browne and publishers Ziff Davis as an attempt at a sophisticated and handsome digest-sized magazine, Fantastic was initially a success, and became even more so by its third issue, which featured a story attributed to the enormously popular crime fiction writer Mickey Spillane. The story was actually written by Browne, a crime-fiction writer and editor who had been editing the pulp magazines line Z-D published at that time, including Amazing Stories, Fantastic Adventures, and the recently-folded Mammoth Detective, among others; apparently Spillane had told a version of the story he'd previously sold to Fantastic to a reporter from Life Magazine, where it appeared ahead of the Z-D magazine's publication, leaving Browne unwilling to run the actual Spillane text.

Subsequent issues of Fantastic sold well enough for the pulp Fantastic Adventures to be merged with it in 1954; Amazing had already been reshaped to resemble Fantastic. Browne was by his own account more comfortable with fantasy fiction than with sf, and soon was concentrating his attention on his writing career; his assistant Paul W. Fairman became editor of Fantastic and Amazing in 1956, and soon established a policy of reliable mediocrity by purchasing nearly all the contents of his issues from four writers: the young Robert Silverberg, Harlan Ellison, Randall Garrett and Milton Lesser (later better known as Stephen Marlowe), all commissioned to produce a certain amount of words per month, purchased unread.