Virtue ethics, one of the three major approaches in normative ethics, focuses on what makes a good person, rather than what makes a good action. It can be described as a teleological ethical system - one that seeks to define the proper telos (goal or end) of the human person. Virtue ethics emphasizes moral character, in contrast to other normative approaches which emphasize duties or rules (deontology) or which emphasize the consequences of actions (consequentialism). Three key concepts virtue ethics are arete (excellence or virtue), phronesis (practical or moral wisdom), and eudaimonia (usually translated as happiness or flourishing).