Pontiflex was a mobile advertising company based in Brooklyn, NY.
 | |
| Company type | Startup |
|---|---|
| Industry | Mobile Advertising, Small Business |
| Founded | New York City 2008 |
| Headquarters | Brooklyn, New York |
| Website | www.pontiflex.com |
History edit
The company was founded in 2008 by Zephrin Lasker.[1] In 2014, Pontiflex changed their name to Crossboard Mobile. [2]
In 2015 Crossboard Mobile was split into two parts and purchased by Flatiron Media and The Berry Company.[3]
Products edit
Pontiflex launched its self-serve mobile advertising product for small businesses - AdLeads in March 2012.[4] The product acquired 5000 customers as of July, 2012.[5] Pontiflex allows app developers to serve ads on mobile apps via AppLeads.[6]
Pontiflex received attention in December 2012 when the Vatican announced Pope Benedict XVI’s Twitter handle as @pontifex. Hundreds of people started following the startup on Twitter which has a similar-sounding Twitter handle - @pontiflex [7] The company has raised a total of $22.5 million in funding to date. In January 2013 the company completed $7.7 million in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone's GSO Capital. Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.[8]
References edit
- ^ "The Vick Seed Company", All about Flowers, Ohio University Press, pp. 58–70, 2021-05-07, doi:10.2307/j.ctv224v012.12, S2CID 240340263, retrieved 2022-04-11
- ^ "Pontiflex is now Crossboard Mobile [Startup Roundup]". Technical.ly. 2014-06-11. Retrieved 2022-04-11.
- ^ "Ad Company Crossboard Mobile Acquired By Flatiron Media And The Berry Company". TechCrunch. Retrieved 2022-04-28.
- ^ "Pontiflex Launches Self-Serve Version Of Its "Mobile Signup" Ads". TechCrunch.
- ^ "New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs". StreetFight Mag.
- ^ "Pontiflex shows how to make money with mobile ads". GigaOM.
- ^ "The Pope's Twitter Feed Runneth Over for Pontiflex". AdAge.
- ^ "Pontiflex raises new round, led by Blackstone". Vator TV.