Playmates Toys

Playmates Toys Limited is a Hong Kongese toy company. The company was founded in Hong Kong in 1966 by Sam Chan as Playmates Industrial, manufacturing dolls for other companies.[1] In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983, and in 1984 the company went public.[2]

Playmates Toys Limited
FormerlyPlaymates Industrial
IndustryToy industry
Founded1979; 42 years ago (1979)
FounderSam Chan
Key people
To Shu Sing (chairman)

The company's first big success was in 1986, with the marketing of an electronic baby doll named Cricket.[2] In 1989, the company marketed Teenage Mutant Ninja Turtles action figures, which became highly successful.[2]

Proprietary brandsEdit

  • Amazing Dolls
  • Amazing Pets
  • Hearts For Hearts Girls
  • Kinder-Garden Babies
  • Nano Pets[3]
  • R.E.V.s
  • Waterbabies
  • WOW Pals
  • Yo Stick
  • King Kong (2005-present)
  • Struts
  • Ooglies
  • Kuroba
  • Tiny Toes

Playmates InteractiveEdit

Playmates Interactive Entertainment Inc. was founded was a subsidiary of Playmates Toys Holdings, also the parent company of Playmates Toys, in 1994, co-located with Playmates Toys' US branch in La Mirada, California.[4] In September 1996, Playmates Toys' US branch and Playmates Interactive relocated their headquarters, including 50 employees, to Costa Mesa, California.[4] At the same time, the company was joined by Gary Rosenfeld and Chris Archer as vice-president of business affairs and producer, respectively.[4] In August 1997, Playmates Interactive's president, Richard Sallis, resigned and was succeeded by Ron Welch.[5][6] Playmates Interactive was defunct by May 2000.[7]

List of Published Titles

(Playstation port)

(Playstation port)


  1. ^ "History". Playmates Toys.
  2. ^ a b c Ward, Arthur (2020). Action Figures: From Action Man to Zelda. Crowood. ISBN 9781785006883.
  3. ^ "Nano Babies Go Up Against Tamagotchi and Gigi Pets". Electronic Gaming Monthly. No. 97. Ziff Davis. August 1997. p. 26.
  4. ^ a b c Johnson, Greg (17 September 1996). "Playmates Toys to Move Offices to O.C." Los Angeles Times.
  5. ^ Johnston, Chris (26 April 2000). "Konami, Playmates Appoint New Presidents". GameSpot.
  6. ^ Johnson, Greg (8 August 1997). "President of Playmates Toys and Sister Company Resigns". Los Angeles Times.
  7. ^ Nutt, Christian (2 May 2000). "Toshinden Subaru (Import) Review". GameSpot.

External linksEdit