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Perimeter Mall

Perimeter Mall is an upscale Shopping mall[1] in Dunwoody, Georgia, a suburb of Atlanta, near the highway interchange of Interstate 285 (the Perimeter) and Georgia 400.

Perimeter Mall
Perimeter Mall.jpg
Interior of Perimeter Mall
Location Dunwoody, Georgia, USA
Opening date 1971
Management General Growth Properties
Owner General Growth Properties
No. of stores and services 200
No. of anchor tenants 4
Total retail floor area 1,560,000 sq ft (145,000 m2)[1]
No. of floors 2 (anchors have 3)
Parking 7,700
Public transit access MARTA:
at Dunwoody
Website Perimeter Mall

It is in Perimeter Center, an edge city on the DeKalb/Fulton county line. The mall has a gross leasable area of 1,554,288 square feet (145,000 m²)[2] and is the second largest shopping mall in the state of Georgia, the largest being the Mall of Georgia in Buford.

The mall is anchored by Dillard's, Nordstrom, Von Maur, and Macy's.

It can be accessed by MARTA's Dunwoody station, which opened at the southwest corner of its parking lot in 1996. Today owned and managed by General Growth Properties, the mall has over 200 stores and 4 anchor stores including Dillard's, Macy's, Nordstrom, and Von Maur (whose location at the mall is the largest in the chain).

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Contents

Opening and Early YearsEdit

Perimeter Mall opened in 1971 and was the fourth mall to open in DeKalb County, after Columbia Mall in 1964, North DeKalb Mall in 1965, and South DeKalb Mall in 1968. Its original anchor stores were Rich's and JCPenney, which made it very similar in design and layout to Greenbriar Mall. Perimeter Mall was the first mall in metro Atlanta to be located outside of I-285. The nation's first Great American Cookie Company store opened at the Perimeter Mall in 1977. Although the company has expanded to more than 250 locations across the United States, the flagship store continues to operate in its original location today.[4]

Expansions and renovationsEdit

The mall was expanded in 1982 to add an additional wing that included a Davison's. This gave the mall a T shape. It was renovated in 1993, 1997[5] again in 2000 and 2015 and 2016 Initial work, which should be complete by the holiday season, will focus on improving the interior of Perimeter Mall in the wing that includes Nordstrom and Von Maur department stores.

Upgrades will include new ceramic flooring, new lighting, modern seating areas, updated restrooms and new signage. Some of what will be replaced is the mall's original 70s decor.

"The direction we are headed is more modern and upscale," said Latesha Lynch, marketing manager for GGP's Atlanta and Macon properties. "We really want to brighten up the mall this year."

Phase two of the renovation should kick off in January 2016 and will focus on interior improvements in the wing of the mall that includes Dillard's and Macy's.The last renovation at Perimeter was a major overhaul of its food court in 2013. In 1998, Nordstrom's first Georgia location was opened. JCPenney left the mall around 2002, and the store was demolished to make way for a new Dillard's, which opened in 2005.

Urban Shopping Centers sold the mall to The Rouse Company in 2002. It was then sold to General Growth Properties in 2003.

Perimeter Mall is different from other shopping malls in Atlanta in that the front side of the mall includes an area for open-air shops, upscale restaurants, and salons, connected by gardens and paths. It also features valet parking. On January 4, 2012, Bloomingdale's announced that it will close its Perimeter location. On the next day, January 5, Von Maur announced that it would be taking over that location and setting up its second location in Georgia at the mall.

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