Penhaligon's started life as a barber within the Jermyn Street Turkish bath. As was typical of barbers at the time, Penhaligon created his own products to sell to his clients, many of whom were politicians of the age. The first standalone shop was situated in Jermyn Street next to the street's Turkish bath, where William Penhaligon had been a barber. The second shop opened at 33 St James' Street, and was attached to the Jermyn Street store at the rear. In the late 1920s, the business moved to Bury Street. The original buildings were destroyed in The Blitz in 1941, but the store on Bury Street remained untouched. The Bury Street premises operated until the mid 1950s, when Penhaligon's was purchased by Geo F Trumper, continuing to be manufactured from the basement of Trumper's Curzon Street premises, and slowly fell into obscurity.
Besides the flagship store in Covent Garden, locations in London include the Burlington Arcade, Canary Wharf, Regent Street, Mayfair, Kings Road, Islington, the Royal Exchange and a second Covent Garden store has opened. A store is also located within Bicester Village.
Other shops have also been established outside of the capital in Glasgow, Edinburgh, Cambridge, and Chester, as well as internationally in Paris, New York City, Hong Kong, San Francisco, Singapore, Taiwan and Macau.
- Hammam Bouquet - 1872; the company's first scent
- Blenheim Bouquet - 1902; the company's longest surviving bespoke fragrance, created for the Duke of Marlborough and named for Blenheim Palace
- English Fern - 1910
- Douro Eau de Portugal- 1911; name changed to Lords, reverted to Douro
- Lily of the Valley - 1976
- Violetta - 1976 - (no longer in production)
- Bluebell - 1978
- Victorian Posy - 1979 (No longer in production)
- Elisabethan Rose - 1984 (No longer in production)
- Racquets - 1989 (No longer in production)
- Cornubia - 1991
- Quercus - 1996
- Castile - 1998
- LP No.9 for ladies - 1998
- LP No.9 for men - 1999
- Artemisia - 2002; Was nominated for a FiFi Fragrance Foundation award in the Nouveau Niche category in 2002.
- Endymion - 2003
- Malabah - 2003
- Lavandula - 2004
- Ellenisia - 2005
- Opus 1870 - 2005; Created as a celebration of Penhaligon's heritage
- Lily & Spice - 2006 (No longer in production)
- Elixir - 2008 (No longer in production)
- Amaranthine - 2009 (No longer in production)
- Sartorial - 2010
- Juniper Sling - 2011
- Peoneve - 2012
- Vaara - 2013; Created for Maharajah Gaj Singh II
- Iris Prima - 2013; Created in collaboration with English National Ballet
- Bayolea - 2014; A modernised version of a bay rum tonic from Penhaligon's archives
Between July 2009 and 2011 Penhaligon's reissued a selection of perfumes from their archives under the banner of the Anthology Collection:
- Eau de Cologne - 1927 (No longer in production)
- Zizonia - 1930
- Eau de Verveine - 1949 (No longer in production)
- Extract of Limes - 1963 (No longer in production)
- Gardenia - 1976
- Night Scented Stock - 1976
- Orange Blossom - 1976
- Jubilee Bouquet - 1977 (No longer in production)
- Esprit du Roi - 1983
- Eau sans Pareil - 1988
In September 2014 Penhaligon's launched the Trade Routes collection, comprising four fragrances inspired by the explosion of trade in London at the end of the 19th Century:
- Empressa - 2014; Inspired by the silks and extravagant goods traded through London
- Lothair - 2014; Inspired by and named for the last and biggest Tea Clipper ship
- Levantium - 2014; Inspired by the goods stacked high on the wharves, described in a John Masefield poem
- As Sawira - 2015; Inspired by Essaouira, the first Sea Port in Morocco
In 2015 Penhaligon's launched two new fragrances inspired by the wilds of the British Coastline.
- Blasted Heath - 2015; Inspired by the power of the sea.
- Blasted Bloom - 2015; Inspired by the wild flora of the British Coastline.
- Equinox Bloom - 2016; The first 2016 launch from Penhaligon's, Equinox Bloom is inspired by the loved British tradition of Afternoon Tea
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