Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama. In 2016, the company opened its first store outside Japan in Taipei, Taiwan.
|Founded||June 30, 1938|
Bandai Namco Holdings (1.93%)
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.
2007 ingredients scandalEdit
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.
- "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
- "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
- "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.