Parachute (brand)

Parachute is a brand name for a range of coconut-based oil manufactured by Marico.

Parachute
Parachute logo.gif
Product typeHair products
OwnerMarico
Produced byMarico
CountryIndia
MarketsAsia
Previous ownersBombay Oil Industries
Websitewww.parachutegold.com
www.parachuteadvansed.com

HistoryEdit

Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.[1]

In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years.[1]

ProductsEdit

Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advanced Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advanced hair oil contains coconut oil along with fragrance and Vitamin E.

ReferencesEdit

  1. ^ a b Kumar, Nirmalya (2009). India's Global Powerhouses. Harvard Business Press. pp. 136–8. ISBN 978-1-4221-4762-7.

External linksEdit