PapayaMobile (木瓜移動) also known as Papaya, is a mobile technology company responsible for three mobile products: AppFlood, a programmatic mobile advertising platform, Papaya Games, a mobile games development studio, and Kiwi Calendar, a calendar app for mobile and web users. Papaya is based in Beijing with offices in San Francisco and London.
 | |
Native name | 木瓜移动 |
|---|---|
| Founded | 2008 |
| Founder | 沈思 |
| Headquarters | Beijing |
| Website | Official website |
History
editPapayaMobile was founded in 2008 by CEO Si Shen and CTO Wenjie Qian.[citation needed] Its first globally successful game was Papaya Farm for iOS and Android. After producing several more titles, Papaya chose to focus solely on developing its social gaming network, which grew to have over 50 million users.[1] In 2012 PapayaMobile launched AppFlood, a programmatic ads platform.[2] In 2014, Papaya released Kiwi Calendar, a smart social calendar for Android, iOS, and web. [3]
Products
editAppFlood
editAppFlood is a programmatic mobile advertising platform. Launched in 2012, AppFlood had attracted 4,500 Android users and was delivering 1.3 billion impressions by its first anniversary.[4] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[5] The company had a stated goal being the leading company bridging China and western countries. [6] By August 2014 AppFlood had sent ads to 400 million mobile devices globally. [7]
Papaya Games
editPapayaMobile began as a game company, producing over 13 titles on Symbian, Java, Android and iOS. The first globally successful game from Papaya was Papaya Farm on iOS and Android. In 2012 PapayaMobile began scaling its mobile game production.[8] Papaya's top grossing include Slots Fever, which reached the #1 grossing Casino Games rank on Google Play.[9]
Kiwi Calendar
editIn February 2014, Papaya launched Kiwi Calendar, a smart calendar that makes recommendations for local events, on the web. [10] The app has since been released on iOS and Android.[11][12]
References
edit- ^ "PapayaMobile tops 50 million users as firm targets Facebook and Google+". Pocketgamer.biz. 2012-02-29. Retrieved Oct 30, 2014.
- ^ "PapayaMobile Is Out To Disrupt App Cross Promotions With Cost-Free, Commission-Free Network". TechCrunch. 2012-07-12. Retrieved Oct 30, 2014.
- ^ "Major gaming company branches out into apps, launches socially-connected Kiwi Calendar app". Tech in Asia. 2012-05-29. Retrieved Oct 30, 2014.
- ^ "PapayaMobile's AppFlood Marks One Year With Significant Growth And iOS Compatibility". Social Games Observer. Retrieved Oct 30, 2014.
- ^ "AppFlood Launches China's First RTB Platform". MobileMarketing. 2014-04-08. Retrieved Oct 30, 2014.
- ^ "Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges". Ad Exchanger. 2014-04-08. Retrieved Oct 30, 2014.
- ^ "Meet the Chinese Company Putting Ads on Your Smartphone". AdAge. 2014-08-18. Retrieved Oct 30, 2014.
- ^ Our Story PapayaMobile Official Website
- ^ "Slots Fever - Free Slots - Google Play Daily Ranking". App Annie. Retrieved Oct 30, 2014.
- ^ "The new Kiwi Calendar Web app learns your routine to help you achieve work-life balance". The Next Web. 2014-02-20. Retrieved Oct 30, 2014.
- ^ Kiwi Calendar for iOS
- ^ Kiwi Calendar for Android