Pamela Leonie Reif (born 9 July 1996 in Karlsruhe) is a German web video producer and influencer. She covers topics such as nutrition, fitness and lifestyle. She has authored a few books on the subject and owns a food brand Naturally Pam, which sells snacks and health supplements. In 2020, she was ranked in first place on the Forbes list of "30 Under 30 DACH".
| Pamela Reif | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
 Pamela Reif (2020) | ||||||||||
| Personal information | ||||||||||
| Born | July 9, 1996 | |||||||||
| YouTube information | ||||||||||
| Channels | Pamela Reif | |||||||||
| Years active | 2013–present | |||||||||
| Genres | ||||||||||
| Subscribers | 9.46 million | |||||||||
| Total views | 167.5 million | |||||||||
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Last updated: 24 March 2023 | ||||||||||
Life and career
editPamela Leonie Reif was born on 9 July 1996 in Karlsruhe, Germany.[1] In 2014, she obtained her high school diploma from the Heisenberg-Gymnasium.[2][3] She has been active on Instagram since 2012, where she first published photos of landscapes and food and then of sports and fitness exercises. As of August 2022, she had around 8.9 million subscribers in Instagram.[4] Reif makes her living by promoting fitness products and clothing fashion.[5][6] On her YouTube channel, which has been running since 2013, she has more than 9.38 million subscribers (as of February 2023).[7] In 2020, she was ranked in first place on the Forbes list of "30 Under 30 DACH".[8]
In 2017, Reif published her first book titled Strong & Beautiful which covered topics such as nutrition, fitness and lifestyle.[9] In May 2019, she published her second book titled You Deserve This. She has also been publishing the podcast Schaumermal since March 2020.
At the beginning of 2021, Reif founded a food brand Naturally Pam and sells various protein bars, muesli and other snacks in partnership with Goodlife Company GmbH.[10]
Criticism and accusations
editIn January 2019, Reif was convicted in one of the three injunctions previously brought up against Reif by the Association of Social Competition (""Verband Sozialer Wettbewerb") at the Karlsruhe Regional Court on the accusation of surreptitious advertising.[11][12] The Karlsruhe Higher Regional Court confirmed the judgment in September 2020. The judgment was put on hold as a revision petition was filed to the Federal Court of Justice (BGH) which was admitted.[13] The Association of Social Competition later withdrew the lawsuit before the Federal Court of Justice in January 2022 after a fundamental decision of the Federal Court in September 2021 in the trial against influencers Cathy Hummels, Leonie Hanne and Luisa- Maxime Huss was decided on the labeling of advertising in favor of influencers.[14] The association bore the costs of the legal dispute against Reif.[15]
Publications
edit- Strong & Beautiful. Community Editions, Cologne 2017, ISBN 978-3-96096-001-0
- You Deserve This: Simple & natural recipes for a healthy lifestyle. Bowl cookbook. Community Editions, Cologne 2019, ISBN 978-3-96096-074-4
- You Deserve This: Simple & natural recipes for a healthy lifestyle. Snack cookbook. Community Editions, Cologne 2021, ISBN 978-3-96096-189-5
External links
editReferences
edit- ^ "My 20th birthday". Aboutpam. 10 July 2016. Archived from the original on 2019-03-28. Retrieved 1 December 2023.
- ^ "Pamela Reif receives the "Made in Baden" Award". BNN. 3 July 2020. Retrieved 1 December 2023.
- ^ "Pamela Reif: interview". Absolut Karriere. 25 August 2020. Retrieved 1 December 2023.
- ^ "Pamela Reif (@pamela_rf)". Instagram. Retrieved 1 September 2022.
- ^ Tönnesmann, Jens (December 2016). "Instagram: A heart for Pamela". Zeit. Retrieved 1 December 2017.
- ^ "This is how Jerome Boateng, Pamela Reif, Heidi Klum, Dagi Bee and other celebrity bloggers secure followers and likes". Finazen. Retrieved 3 March 2017.
- ^ "YouTube-Channel of Pamela Reif". YouTube. Retrieved 13 February 2023.
- ^ "30 Under 30 DACH". Forbes. Retrieved 1 December 2023.
- ^ "Pamela Reif". Metromodels. Retrieved 3 September 2017.
- ^ Werben & Verkaufen (4 January 2021). "Pamela Reif starts her own food brand". Retrieved 27 June 2022.
- ^ "Wann ist ein Instagram-Foto Werbung?". Tagesschau. 24 January 2019. Retrieved 27 June 2022.
- ^ LG Karlsruhe. "Judgment of the 1st Chamber for Commercial Matters from March 21, 2019 - 13 O 38/18". LRBW. Retrieved 5 April 2021.
- ^ "Influencer Pamela Reif suffers another setback in the surreptitious advertising process". Heise. 9 September 2020. Retrieved 1 December 2023.
- ^ "Influencer Marketing: Lawsuit against Pamela Reif is withdrawn". Meedia. 4 January 2022. Retrieved 1 December 2023.
- ^ "Association withdraws lawsuit against Pamela Reif". Werben & Verkaufen. 4 January 2022. Retrieved 1 December 2023.