Pro Cinema (Romanian pronunciation: [ˌprot͡ʃineˈma]) is a Romanian movie channel that launched on April 19, 2004.It is owned by Central European Media Enterprises(through WarnerMedia/AT&T)(75%). It was the first Romanian TV channel dedicated exclusively to movies, and as such it attracted a significant audience from its very inception, mainly in the 18-49 urban demographic. Contrary to most indigenous channels, Pro Cinema aired a wide array of movies, ranging from Romanian and international classics to recent American blockbusters. The channel introduced popular contemporary series such as The Sopranos, Monk, Alarm für Cobra 11, Two and a Half Men or The Shield, but also aired older sitcoms such as Seinfeld (currently aired by Pro X) and Friends, which were formerly broadcast by Pro TV. PRO Cinema also aired shows such as Saturday Night Live and various documentaries featuring famous actors and directors.
|Launched||19 April 2004|
|Owned by||Central European Media Enterprises(through WarnerMedia/AT&T) (75%)|
|Picture format||16:9 (576i, SDTV)|
|Audience share||1.2% (Dec 2008, )|
"Te prinde!" ("It gets you!") 2005-2018"Ai Pro Cinema, de voie!" ("You have Pro Cinema, for free!") 2018-present
|Sister channel(s)||Pro TV, Pro 2, Pro Gold, Pro X|
|UPC Romania||Channel 101|
|RCS & RDS||Channel 63|
From January 2015, Pro Cinema broadcasts only movies, the series and documentaries being moved to other sister-channels (primarily Acasă Gold).