OxiClean is a line of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from 1997 until it was acquired in 2006.
The current logo, in use since 2003
|Product type||Stain remover|
|Owner||Church & Dwight|
|Related brands||OxiClean Free Versatile Stain Remover|
OxiClean Laundry Stain Remover
OxiClean MaxForce Spray
OxiClean Power Paks
OxiClean Triple Power Stain Fighter
OxiClean White Retriever
OxiClean Baby Stain Soaker
OxiClean Laundry Detergent
|Previous owners||Orange Glo International|
|Tagline||OxiClean Gets The Tough Stains Out!|
When it was introduced by Orange Glo International, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser." Church & Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014. It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.
One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2). This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts.
Related products include OxiClean Free Versatile Stain Remover, OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker. The Clorox Company has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into peracetic acid (also known as peroxyacetic acid, or PAA). Another competing product, Biz Laundry Booster, has added enzymes to break down organic stains and claims to outperform OxiClean in some situations.
- "OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ...
- "OxiClean Frequently Asked Questions". Church and Dwight.
OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home.
- McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News. American Chemical Society. 81 (3): 17. ISSN 0009-2347.
Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties.
- "The Science of Cleaning Products | Experiments". SteveSpanglerScience.com.
- Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line". Denver Business Journal. Retrieved 2020-01-06.
- "Ingredients Inside". thecloroxcompany.com. 2016-08-03.
- "Tests Prove It". bizstainfighter.com.