Ouidad (/we-dad/), is a hair care line and a selection of Ouidad salons across the United States, Canada, and Curaçao. She is the author of Curl Talk; Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair.[1] Ouidad was born in Lebanon and emigrated to the U.S. at the age of 16. She is married to Peter Wise, who is also her business partner.

Her flagship salons are located in Manhattan (New York) and Santa Monica.[2]

Ouidad is currently working with Unilever brand, Sunsilk, as a product Co-creator for the curl variant.[3]

She is a regular panelist for Cosmetics Executive Women (CEW) events,[4][5] and the 2011 recipient of CEW's "Great Idea Award" for bringing the curly hair segment to the beauty industry.[6][7]


In 2004, Ouidad and Wise started “Curls For A Cure” partnering with The Breast Cancer Foundation by raising money and continuing to match dollar for dollar donations.[8][9]


  1. ^ "Curl Talk: Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair". Good Reads. Retrieved 17 April 2015.
  2. ^ Meltzer, Marisa (August 27, 2014). "Curls Get Their Groove Back". New York Times. Retrieved 17 April 2015.
  3. ^ "Brands in Action: Sunsilk". Unilever. Retrieved 17 April 2015.
  4. ^ "Cosmetic Executive Women Hosts Panel of Haircare Visionaries". American Salon. Retrieved 17 April 2015.
  5. ^ "CEW Event: Ouidad to Speak at Hair Innovators Panel". Milled.
  6. ^ "Women of Style: Ouidad". Modern Salon. Retrieved 17 April 2015.
  7. ^ "Cosmetic Executive Women(CEW) To Recognize Beauty Industry Achievement On October 14th". Diversity Plus Magazine. Retrieved 17 April 2015.
  8. ^ "Hot Looks: Breast-Cancer Awareness Part Two". Vanity Fair. Vanity Fair. Retrieved 17 April 2015.
  9. ^ Petrecca, Laura. "Executive Suite: Ouidad builds business on good hair days". ABC News. Retrieved 17 April 2015.