OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov.[1]

OR Group
Founded2003 (2003)
FounderAnton Titov
HeadquartersNovosibirsk, Russia
Key people
Anton Titov
Productsshoes
Websiteobuvrus.ru

History

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The company was founded in 2003 in Novosibirsk.[2]

In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.[3]

In 2010, the firm has signed a one-year advertising contract with singer Valeriya.[4]

In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.[5][6]

In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.[7]

Brands

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The company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised.[7]

Shoe factories

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The company owns two shoe factories in Novosibirsk and Berdsk. It also planned to build a shoe factory in Linyovo, Novosibirsk Oblast, but refused to build it due to problems associated with the coronavirus pandemic.[7][8]

Finance

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2020

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  • Revenue – 10.8 billion rubles;
  • Net profit - 600 million rubles;
  • EBITDA – 2.3 billion rubles.[9]

Headquarters

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The company's headquarters is located in Kalininsky District at Bohdan Khmelnitsky Street 56. The OR Group occupies a 6-storey building that previously belonged to the Belon coal mining company.[10]

See also

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References

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