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For the Australian rugby league footballer, see Norm Carr

Norman Joseph Carr, MBE (19 July 1912 – 1 April 1997) was a United Kingdom British conservationist working in Central and Southern Africa. He was influential in setting up National Parks in Malawi (Nyasaland), Zambia and Zimbabwe (Rhodesia) in the 1950s and 1960s. In Zambia, his vision of Conservation through Tourism, let him to set up the country’s first safari company, Norman Carr Safaris, and the focus was on local employment and empowerment. He is widely regarded as being the pioneer of walking safaris as part of non-consumptive tourism (photography safaris) in Africa. 

Today, his legacy remains throughout Zambia as he inspired younger generations such as Chris Liebenberg who set up Chongwe Safaris in the Lower Zambezi, after growing up in Zambia and being influenced by Norman’s vision of conservation through tourism. The two companies are now sisters under international marketing banner Time + Tide. Norman Carr also helped establish the Rhino Trust in the 1970s (now under the WWF), helped return two lion cubs (Big Boy & Little Boy) to the wild, and provided wildlife education to local children in the South Luangwa Valley through the Kapani School Project which has been running since 1986.


Personal lifeEdit

In 1940 he married Barbera Lennon, with whom he had one son and two daughters.


  • Return to the Wild (Collins 1962)
  • The White Impala (Collins 1969)
  • Some Common Trees and Shrubs of Luangwa Valley (1978)
  • Valley of the Elephants (Collins 1980)
  • A guide to the wildlife of the Luangwa Valley (Collins 1987)
  • Kakuli (Old Buffalo) (CBC 1996)


  • Return to the Wild


  • Norman Carr Safaris [1]
  • Time + Tide
  • Obituary: Norman Carr, The Independent (London), 20 May 1997 by Lynn ten Kate