News Live (Indian TV channel)

News Live is a 24-hour Indian Assamese-language satellite news channel broadcasting news, current affairs and infotainment programmes. It is owned by Pride East Entertainments Pvt. Ltd. a Guwahati based media group whose majority stake is owned by Riniki Bhuyan Sarma,[2][3] wife of Assam Chief Minister Himanta Biswa Sarma.[4] News Live has the highest viewership among all Assamese news channels.[5]

News Live
News live logo .png
News Live Official Logo
Broadcast areaIndia and Worldwide
HeadquartersGuwahati, Assam, India
OwnerPride East Entertainments Pvt. Ltd.
Key peopleSyed Zarir Hussain (Chief Managing Executive)[1]
Sister channelsRang
North East Live
Launched21 January 2008; 13 years ago (2008-01-21)
Airtel digital TV (India)Channel 641
Sun Direct DTH (India)Channel 695
Dish TV (India)Channel 1535
Tata Sky (India)Channel 1973
Big TV (India)Channel 967
Videocon d2h (India)Channel 848

Assamese of the YearEdit

"Assamese of the Year" is an annual award presented by News Live. It carries a citation and 2 lakh Indian Rupees.[6] The winner for this awards are:


Current Programmes[11]

  • Breakfast Live
  • Deoboriya Adda
  • Kotha Barta
  • Good Morning Assam
  • Guwahati Live
  • Prekhyapot'
  • Noixo Guwahati
  • Talk Time

See alsoEdit


  1. ^ "News Live Chief Managing Editor Syed Zarir Hussain received USTM Media Excellence Award-2018".
  2. ^ "The Sarma Family". Retrieved 1 April 2021.
  3. ^ "In Conversation with Riniki Bhuyan Sarma: Entrepreneur, Philanthropist and Media Tycoon of Northeast". G Plus. Retrieved 1 April 2021.
  4. ^ "PRIDE EAST ENTERTAINMENTS PRIVATE LIMITED - Company, directors and contact details | Zauba Corp". Retrieved 1 April 2021.
  5. ^ "BARC India". Retrieved 1 October 2020.
  6. ^ a b "News Live awards presented". The Assam Tribune. Guwahati. 22 January 2015. Retrieved 14 February 2016.
  7. ^ "Award to Arnab Goswami". The Assam Tribune. Guwahati. 18 January 2010. Retrieved 22 January 2016.
  8. ^ "Life of a woman of no consequence: Shobha De". The Assam Tribune. Guwahati. 22 January 2013. Retrieved 14 February 2016.
  9. ^ "Pioneer in Herbal Medicine Dr Gunaram Khanikar passes away". Eastern Today. Golaghat. 8 January 2016. Archived from the original on 31 January 2016. Retrieved 14 February 2016.
  10. ^ "Papon bags 'Assamese Of The Year' award". The Northeast Today. Retrieved 14 February 2016.
  11. ^ Schedule. News Live.

External linksEdit