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New Man was a prominent American Christian lifestyle men's magazine, founded in 1994, and becoming an online publication in 2008. Its stated purpose is "Helping men to develop Christ-centered perspectives that will transform their lives, their families and their worlds.".[1] For the first three years of its existence, it was the official magazine of the Promise Keepers movement.

New Man
CategoriesChristian Men's Magazine
Frequencywas bi-monthly print; now weekly online
PublisherStephen Strang
Total circulation100 000 - 400 000
Year founded1994
Final issue2008
CompanyStrang Communications Company
Country United States
Based inLake Mary, Florida
LanguageAmerican English


Print historyEdit

Stephen Strang, the publisher of Charisma magazine since 1975, was an early supporter of Promise Keepers, promoting it in the magazine. Charisma at the time had a circulation of approximately 100,000. In 1994, he made an agreement with Promise Keepers to publish New Man as the movement's official magazine, and began publishing the glossy bi-monthly 105 days later. By 1995, New Man circulation was reported at approximately 500,000 (though Strang remembers a height of 400,000 and eight issues per year).[2][3][4] Members of the editorial advisory board included church leaders Jack W. Hayford and Wellington Boone.[4] In April 1997, when New Man stopped being the official magazine of Promise Keepers, it had a circulation of 330,000.[5]

New Man subscribers were mostly educated married men. 65% had a college degree, and their median income was $83,600 (40% higher than the U.S. male average income). Over 90% held a position in their church.[6][7] Subscribers were distributed throughout the regions of the United States, and in Canada.[8]

Move onlineEdit

In January 2008, Strang Communications stopped printing New Man, along with its sister publication, SpiritLed Woman, on paper, and made them online-only publications. At the time, New Man was printing 100,000 copies of six issues a year, with about 80,000 paid subscribers. Commenting on the move, Stephen Strang said, "the men’s movement isn’t what it used to be, and the Internet was hardly around when we started New Man. Now it’s the wave of the future."[3][9] New Man is now published weekly on the Internet as an eMagazine.[1]

July/August 2007 cover of New Man endorsing Mike Huckabee

Huckabee endorsementEdit

The July/August 2007 issue of New Man featured former Arkansas governor Mike Huckabee on its cover, and endorsed his 2008 run for president, as did an accompanying editorial in Strang's Charisma magazine. The New Man editorial called Huckabee "one of our own", and urged 1000 readers to each contribute $1000 to the then cash-strapped campaign.[10] The American Prospect stated this was Huckabee's most prominent Christian right endorsement to this point, and connected it to Huckabee's strong second place showing in the Iowa Straw Poll.[11] The New Man Huckabee endorsement was also credited for contributing to Huckabee's support by The New York Times and Huckabee himself.[12][13][14] Film star Chuck Norris cited the New Man endorsement in his decision to endorse and work for Huckabee's campaign.[15]


  1. ^ a b New Man eMagazine Writer/Publicist Guidelines
  2. ^ "The Promise Keepers are on the road to stardom", by Sara Diamond, Z Magazine, December 1995. Archived by the Internet Archive.
  3. ^ a b "Strang dropping New Man, SpiritLed Woman magazines", Ted Olson, Strang Communications press release, Christianity Today liveblog, October 26, 2007.
  4. ^ a b "Profile: Promise Keepers", IFAS Freedom Writer, September 1995
  5. ^ "News Briefs", Christianity Today, April 28, 1997.
  6. ^ "New Man Magazine - #1 Christian Magazine for MEN Mailing List", NextMark, February 20, 2009.
  7. ^ "Strang Communications New Man Magazine", Conrad Direct
  8. ^ "New Man Magazine Region Coverage", Mediaza
  9. ^ "News Briefs", Christianity Today, January 19, 2008.
  10. ^ "Let's Support Huckabee", by Stephen Strang, New Man, July/August 2007.
  11. ^ "The Christian Right's New Man", by Sarah Posner, The American Prospect August 16, 2007.
  12. ^ "Huckabee vs. Michael Moore", by Michael Falcone, July 11, 2007, The New York Times,
  13. ^ "In an Unlikely Part of the Country, a Tiny Huckabee Movement Is Born", by Peter Applebome, The New York Times, January 6, 2008]
  14. ^ "How New Man Readers Helped Create the Hucka-BOOM", Stephen Strang, New Man, January 3, 2008.
  15. ^ Transcript, Glenn Beck, January 28, 2008, CNN.