New 7 Wonders of the World

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The New 7 Wonders of the World was a campaign started in 2001 to choose Wonders of the World from a selection of 200 existing monuments.[1] The popularity poll via free Web-based voting and small amounts of telephone voting was led by Canadian-Swiss Bernard Weber and organized by the New 7 Wonders Foundation (N7W) based in Zurich, Switzerland, with winners announced on 7 July 2007 in Lisbon, at Estádio da Luz.[2][3][4][5] The poll was considered unscientific partly because it was possible for people to cast multiple votes.[6] According to John Zogby, founder and current President/CEO of the Utica, New York–based polling organization Zogby International, New 7 Wonders Foundation drove "the largest poll on record".[4]

From left to right, top to bottom: Chichen Itza, Christ the Redeemer, the Great Wall of China, Machu Picchu, Petra, the Taj Mahal, and the Colosseum

The program drew a wide range of official reactions. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest.[4][6] After supporting the New 7 Wonders Foundation at the beginning of the campaign by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (UNESCO), bound by its bylaws to record and give equal status to all World Heritage Sites, distanced itself from the undertaking in 2001 and again in 2007.[7][8]

The 7 winners were chosen from 21 candidates, which had been whittled down from 77 choices by a panel in 2006.

The New 7 Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding.[9] After the final announcement, New 7 Wonders said it did not earn anything from the exercise and barely recovered its investment.[10] Although N7W describes itself as a not-for-profit organization, the company behind it—the New Open World Corporation (NOWC)—is a commercial business. All licensing and sponsorship money is paid to NOWC.

The foundation ran two subsequent programs: New 7 Wonders of Nature, the subject of voting until 2011, and New7Wonders Cities, which ended in 2014.

Winners edit

Location of the New 7 Wonders winners

The Great Pyramid of Giza, largest and oldest of the three pyramids at the Giza Necropolis in Egypt and the only surviving of the original Seven Wonders of the Ancient World, was granted honorary status.[11]

Wonder Location Image Year
Giza Pyramids
(honorary status)
Giza Necropolis, Egypt   2560 BC
Great Wall of China China   700 BC
Petra Ma'an, Jordan   312 BC
Colosseum Rome, Italy   AD 80
Chichén Itzá Yucatán, Mexico   AD 600
Machu Picchu Cuzco Region, Peru   AD 1450
Taj Mahal Agra, India   AD 1643
Christ the Redeemer Rio de Janeiro, Brazil   AD 1931

Reactions edit

United Nations edit

In 2007, the New 7 Wonders Foundation contracted a partnership with the United Nations in recognition of the efforts to promote the UN's Millennium Development Goals.[12][failed verification]

However, the United Nations Educational, Scientific and Cultural Organization (UNESCO), in a press release on June 20, 2007, reaffirmed that it has no link with the initiative. The press release concluded:[8]

There is no comparison between Mr. Weber's mediatized campaign and the scientific and educational work resulting from the inscription of sites on UNESCO's World Heritage List. The list of the 8 New Won cannot, in any significant and sustainable manner, contribute to the preservation of sites elected by this public.


Brazil edit

In Brazil there was a campaign Vote no Cristo (Vote for the Christ) which had the support of private companies, namely telecommunications operators that stopped charging voters to make telephone calls and SMS messages to vote.[13] Additionally, leading corporate sponsors including Banco Bradesco and Rede Globo spent millions of reals in the effort to have the statue voted into the top seven.[4] Newsweek reports the campaign was so pervasive that:[4]

One morning in June, Rio de Janeiro residents awoke to a beeping text message on their cell phones: "Press 4916 and vote for Christ. It's free!" The same pitch had been popping up all over the city since late January—flashing across an electronic screen every time city-dwellers swiped their transit cards on city buses and echoing on TV infomercials that featured a reality-show celebrity posing next to the city's trademark Christ the Redeemer statue.

— Elizabeth Dwoskin, Newsweek

According to an article in Newsweek, around 10 million Brazilians had voted in the contest by early July.[4] This number is estimated as the New 7 Wonders Foundation never released such details about the campaign. An airplane message, with a huge inscription "4916 VOTE FOR CHRIST" flew in Rio de Janeiro for a month.

Peru edit

An intensive campaign led by the Peruvian Ministry of Commerce and Tourism in Peru had a great impact in the media and consequently, Peruvian people voted massively for its national wonder. The announcement of the new World Wonders generated great expectations and the election of Machu Picchu was celebrated nationwide.

Chile edit

The Chilean representative for Easter Island's Moais, Alberto Hortus, said Weber gave him a letter saying that the Moais had finished eighth and were morally one of the New 7 Wonders. Hortus said he was the only participant to receive such an apology.[14]

India edit

A campaign to publicize the Taj Mahal in India gathered speed and it reached a climax in July 2007 with news channels, radio stations, and many celebrities asking people to vote for the Taj Mahal.

Jordan edit

Queen Rania Al-Abdullah of Jordan joined the campaign to back Petra, Jordan's national treasure.[4]

Mexico edit

There was a campaign on the news programs to encourage people to vote for Chichen Itzá.[citation needed]

Other finalists edit

The other 13 finalists,[15] chronologically were:

Wonder Location Image Year
Stonehenge Amesbury, United Kingdom   2400 BC
Acropolis of Athens Athens, Greece   447 BC
Hagia Sophia Istanbul, Turkey   AD 537
Angkor Wat Angkor, Cambodia   AD 1113
Moai Statues Easter Island, Chile   AD 1250
Timbuktu Timbuktu, Mali   AD 1327
Alhambra Granada, Spain   AD 1333
Kremlin and Red Square Moscow, Russia   AD 1561
Kiyomizu-dera Kyoto, Japan   AD 1633
Neuschwanstein Füssen, Germany   AD 1869
Statue of Liberty New York City, United States   AD 1886
Eiffel Tower Paris, France   AD 1887
Sydney Opera House Sydney, Australia   AD 1973

See also edit

References edit

  1. ^ "How the New 7 Wonders movement all began – World of New 7 Wonders". World of New 7 Wonders. Archived from the original on 2014-02-17. Retrieved 2013-03-11.
  2. ^ "FAQ". About New7Wonders.
  3. ^ "The project founder Bernard Weber - A Short History - World of New 7 Wonders". World of New 7 Wonders. 29 March 2011.
  4. ^ a b c d e f g Dwoskin, Elizabeth (2007-07-09). "Vote for Christ". Newsweek. ISSN 0028-9604. Archived from the original on 2008-05-03. postscript was limited to one vote for seven monuments per person/identity, but multiple voting was possible through telephone.
  5. ^ "Voting Analysis". World of New 7 Wonders. Archived from the original on 2013-03-26.
  6. ^ a b The Seven Wonders of the World, 2.0, Los Angeles Times, 2007-07-07
  7. ^ "New 7 Wonders and UNESCO: Separate organizations, common goals". World of New 7 Wonders. 8 June 2007. Retrieved 25 October 2016.
  8. ^ a b "UNESCO confirms that it is not involved in the "New 7 Wonders of the World" campaign". UNESCO. July 9, 2007. Retrieved 25 October 2016.
  9. ^ "Interesting questions and answers". World of New 7 Wonders. Archived from the original on 2013-12-11.
  10. ^ Oh Taj! 7 wonders won’t get campaign money,, 2007-07-22 Archived August 9, 2007, at the Wayback Machine
  11. ^ "New 7 wonders of the world named". July 6, 2007.
  12. ^ "United Nations". About New7Wonders.
  13. ^ "Sete Maravilhas: Brasil comemora eleição de Cristo Redent" (in Portuguese). Retrieved 2007-07-10.
  14. ^ "Líder pascuense furioso Porque le dieron a la Isla un Triunfo moral" Las Últimas Noticias July 10, 2007 Archived September 28, 2007, at the Wayback Machine
  15. ^ "New 7 Wonders of the World". World of New 7 Wonders.

External links edit