National Use Your Gift Card Day

National Use Your Gift Card Day is a shopping holiday in USA [1] that takes place yearly on the third Saturday of January.[2] It is an unofficial observance with the inaugural observance taking place on January 18, 2020.[3] National Use Your Gift Card Day encourages people to remember to use their gift cards.[4]

National Use Your Gift Card Day
ObservancesShopping and redeeming unused gift cards
DateThird Saturday in January
2023 dateJanuary 21  (2023-01-21)
2024 dateJanuary 20  (2024-01-20)
2025 dateJanuary 18  (2025-01-18)
2026 dateJanuary 17  (2026-01-17)
Frequencyannual

Based on an estimate from the Mercator Advisory Group, nearly $100 billion per year is spent on holiday gift cards, but as much as 3% of the cards will never get redeemed. The observance has been recognized by Chase’s Calendar of Events and by the Registrar at National Day Calendar.[5] The idea gained traction in the retail industry, with major chains supporting the holiday.[4][6]

National Use Your Gift Card Day was founded by Tracy Tilson who formed a limited liability company to support the National Use Your Gift Card Day movement.[7][5] National Use Your Gift Card Day is also a registered trademark.[8]

See also

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References

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  1. ^ Calendar, National Day (2024-02-06). "NATIONAL USE YOUR GIFT CARD DAY | Third Saturday in January". National Day Calendar. Retrieved 2024-02-07.
  2. ^ Stych, Anne (9 January 2020). "New 'retail holiday' encourages shoppers to use their gift cards". The Business Journals. Retrieved 20 January 2020.
  3. ^ "Saturday, January 18th". UseYourGiftCard.com. Use Your Gift Card LLC. 2019. Retrieved 20 January 2020. You can be a part of the first annual National Use Your Gift Card Day which will fall on the third Saturday in January every year…
  4. ^ a b Robert, Hugh (11 January 2020). "Off The Menu: National Use Your Gift Card Day approaching". Masslive. Retrieved 20 January 2020.
  5. ^ a b Waterfield, Sophia (9 January 2020). "National Use Your Gift Card Day: Special offers from Kohl's, Chipotle, AMC Cinemas and more". Newsweek. Retrieved 20 January 2020.
  6. ^ Wilson, Marianne (January 3, 2020). "New retail holiday to debut in January". Chain Store Age. Retrieved January 16, 2020.
  7. ^ Phelps, Jonathan (15 January 2020). "NH entrepreneur foments Saturday as 'Use Your Gift Card Day'". New Hampshire Union Leader. Retrieved 20 January 2020.
  8. ^ Fisher, Mark (16 January 2020). "Today is the first-ever National Use Your Gift Card Day". Daytona Daily News. Retrieved 20 January 2020.
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