Mudlark was a Sheffield-based production company launched in 2010 that developed Chromaroma, a game that used players’ Oyster cards and Barclays Cycle Hire accounts.

Mudlark
Type of site
Company
Available inEnglish
OwnerToby Barnes
Key peopleCharles Hunter, Toby Barnes, Matt Watkins
IndustryTech & Arts
RegistrationRequired
LaunchedNovember 30, 2010 (2010-11-30)
Current statusShut

Points were awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.[1] It was described by its creators, Mudlark, as “location-based top trumps”, and encouraged competition through leaderboards.[2]

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London's tube network.[3] It was funded by Channel 4's 4ip Digital Investment fund.

Mudlark was also noted for developing, writing and performing Such Tweet Sorrow with the Royal Shakespeare Company.

References

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  1. ^ Prigg, Mark (2010-11-15). "Play as you commute". Evening Standard. Archived from the original on 2010-11-19. Retrieved 2010-12-04.
  2. ^ Phillips, A (2010-11-19). "Chromaroma makes commuting one big game". Business Review Europe. Archived from the original on 2010-11-28. Retrieved 2010-12-04.
  3. ^ Kiss, Jemima (2010-12-04). "Chromaroma and the onward march of gameification". The Guardian. Retrieved 2010-12-04.