Business entities may employ motivational speakers (for example) to communicate company strategy with clarity, to help employees to see the future in a positive light, or to inspire workers to pull together. The talk itself is often known as a pep talk. More and more companies are hiring motivational speakers in order to boost their teams' morale.
- Gilbert, Marsha (December 2002). "Why the motivation business is booming". Ebony, volume 58 No.2. Johnson Publishing Company. p. 136. ISSN 0012-9011. Retrieved 2016-05-25.
Black motivational speakers are Black but they challenge and transform Black, White and Brown listeners of every creed and orientation [...]
- "Advice & FAQs about speakers", Speakers Corner
- Augustine of Hippo paraphrasing Quintilian: Williams, James Dale, ed. (2009). An introduction to classical rhetoric: essential readings. John Wiley and Sons. p. 502. ISBN 978-1-4051-5860-2. Retrieved 2011-12-06.
[...] the hearer [...] must be persuaded in order to move him to action.
- Watson, John Selby, ed. (1986). Cicero on oratory and orators. Landmarks in rhetoric and public address. Ralph A. Micken, David Potter, Richard Leo Enos. Southern Illinois University Press. p. xxviii. ISBN 978-0-8093-1293-1. Retrieved 2011-12-06.
Such a work as De Oratore may serve as a point of departure for students of the rhetoric of motivation [...]