The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA G10.212 movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.[4][5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6][7]
  | |
| Type | Chronograph wristwatch |
|---|---|
| Inception | 26 March 2022 |
| Manufacturer | Swatch |
| Current supplier | Swatch Group[1][2] |
| Website | www |
| Notes ETA G10.212 movement | |
Versions edit
Each named as a "Mission", these are the standard colorways, one with distinct subdial hands. Other special versions have a distinct chronometer seconds hand or coloring or lume application.
- Sun: "bright sun-brushed golden color"
- Mercury: "deep grey"
- Venus: "powdery pink"
- Earth: "blue and green"
- Moon: black
- Mars: "red tones meet “Alaska Project” watch hands"
- Jupiter: "Bronze [...] with orange [...] seconds hand"
- Saturn: "beige with Saturn’s rings at 6 o’clock"
- Uranus: "Pale blue"
- Neptune: "deep blue"
- Pluto: "gray and burgundy"
Reception edit
According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[8][9]
References edit
- ^ "Joint Mission: Launch of the BIOCERAMIC MoonSwatch". Omega. Retrieved 28 March 2022.
- ^ "Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection". swatch.com. Retrieved 28 March 2022.
- ^ "MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti" (in Italian). 26 March 2022. Retrieved 28 May 2022.
- ^ "Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
- ^ "Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
- ^ Milton, Danny (23 March 2022). "Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch". Hodinkee.
- ^ Wong Kim Hoh (24 March 2022). "Omega and Swatch unveil the MoonSwatch". The Straits Times. Retrieved 28 March 2022.
- ^ Hoffman, Andy (8 July 2022). "Omega Moonwatch Surges After Cheap Swatch Version Goes Wild". Bloomberg L.P. Retrieved 5 August 2022.
- ^ "MoonSwatch: meet Swatch's take on the Omega Speedmaster". CAR Magazine. Retrieved 28 March 2022.
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