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Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games, owned by DeNA. The service had 30 million users, who largely play on feature phones.[1]

Mobile App Developers
Available inJapanese
Alexa rank137,589 (
LaunchedFebruary 7, 2006; 13 years ago (2006-02-07) (as Mobage Town)
March 28, 2011; 8 years ago (2011-03-28) (as Mobage)
Current statusOffline (DeNA)

On February 14, 2011, DeNA announced renaming Mobage Town service name to Mobage, which also merged the Plus+ network operated by ngmoco under the new branding.[2]

On December 19, 2014, ngmoco, LLC announced the renaming of Mobage to DeNA.[3][4] [5]However, the Japanese site still operates under the mobage name.

On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.


  1. ^ "DeNA and Ngmoco launch Mobage mobile social network across globe". July 26, 2011.
  2. ^ "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速".
  3. ^ "Mobage is now pronounced DeNA (D-N-A)!".
  4. ^ "DeNA drops Mobage branding".
  5. ^ "Mobage".

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