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"Middle of a Memory" is a song co-written and recorded by American country music artist Cole Swindell. The song was released to radio on May 2, 2016 as the second single to his second studio album You Should Be Here. The song was written by Swindell, Zach Crowell and Ashley Gorley.[1] It received positive reviews from critics praising Swindell's improvements as a storyteller.

"Middle of a Memory"
MiddleofaMemory.jpg
Single by Cole Swindell
from the album You Should Be Here
ReleasedMay 2, 2016 (2016-05-02)
FormatDigital download
Recorded2015–16
GenreCountry
Length3:47
LabelWarner Bros. Nashville
Songwriter(s)
Producer(s)Michael Carter
Cole Swindell singles chronology
"You Should Be Here"
(2015)
"Middle of a Memory"
(2016)
"Flatliner"
(2017)

"Middle of a Memory" peaked at number one on the Billboard Country Airplay chart, giving Swindell his fifth number-one country hit overall. It also reached numbers three and 46 on both the Hot Country Songs and Hot 100 charts respectively. It has sold 365,000 copies in the United States as of January 2017. The song also charted in Canada, reaching number 33 on the Canada Country chart and number 98 on the Canadian Hot 100 chart. The accompanying music video for the song was directed by Michael Monaco.

Critical receptionEdit

Taste of Country thought that the song showed Swindell's improved storytelling, and that he chose songs that represent the album as a whole.[2] Similarly Annie Reuter of Sounds Like Nashville also found that the song has a "vivid storyline" where the maturity of Swindell's songwriting "shines through."[3] Matt Bjorke of Roughstock thought the song fit Swindell as a vocalist, and that its story of a girl who left before a man could express an interest in her is "a song most people have lived" and therefore would like to keep hearing on the radio.[4]

Commercial performanceEdit

Middle of a Memory debuted at number 34 on US Country Airplay for chart dated May 21, 2016,[5] It enter at number 31 on the Hot Country Songs chart a week later on the release of the album, You Should Be Here,[6] selling 12,000 copies in for the week.[7] It also debuted at number 99 on the US Billboard Hot 100 chart for the week of August 13, 2016. As of January 2017, the single has sold 365,000 copies in the United States.[8] On July 24, 2017, the single was certified platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming data of over a million units in the United States.[9]

The song debuted at number 33 on Canada Country chart and at number 98 on the Canadian Hot 100 chart for the week of November 9, 2016.

Music videoEdit

The music video was directed by Michael Monaco and premiered in August 2016.[10] Danielle Maltby, a contestant from season 21 of The Bachelor and season 4 of Bachelor in Paradise appears in the video.[11]

PersonnelEdit

ChartsEdit

CertificationsEdit

Region Certification Certified units/sales
United States (RIAA)[19] Platinum 1,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
 sales+streaming figures based on certification alone

See alsoEdit

ReferencesEdit

  1. ^ Vinson, Christina (May 6, 2016). "Cole Swindell Selects 'Middle of a Memory' as His Next Single [LISTEN]". The Boot.
  2. ^ "Cole Swindell, 'Middle of a Memory' [Listen]". Taste of Country. May 9, 2016. Retrieved May 16, 2016.
  3. ^ Reuter, Annie (May 2, 2016). "Album Review: Cole Swindell's 'You Should Be Here'". Sounds Like Nashville.
  4. ^ Bjorke, Matt (May 8, 2016). "Album Review: Cole Swindell - "You Should Be Here"". Roughstock.
  5. ^ "Country Airplay". Billboard. May 21, 2016.
  6. ^ "Hot Country Songs". Billboard. May 28, 2016.
  7. ^ Bjorke, Matt (May 16, 2016). "Top 30 Digital Country Singles Chart: May 16, 2016". Roughstock.
  8. ^ Bjorke, Matt (January 24, 2017). "Top 30 Digital Singles Sales Report: January 24, 2017". Roughstock.
  9. ^ [1]
  10. ^ "CMT: Videos : Cole Swindell : Middle of a Memory". Country Music Television. Retrieved August 21, 2016.
  11. ^ "Bachelor in Paradise Season 4 Casting Guide: Who's Heading to Mexico?". E! News. Retrieved 2017-05-10.
  12. ^ "Cole Swindell Chart History (Canadian Hot 100)". Billboard. Retrieved January 6, 2017.
  13. ^ "Cole Swindell Chart History (Canada Country)". Billboard. Retrieved January 6, 2017.
  14. ^ "Cole Swindell Chart History (Hot 100)". Billboard. Retrieved October 25, 2016.
  15. ^ "Cole Swindell Chart History (Country Airplay)". Billboard. Retrieved November 14, 2016.
  16. ^ "Cole Swindell Chart History (Hot Country Songs)". Billboard. Retrieved October 18, 2016.
  17. ^ "Country Airplay: Year End 2016". Billboard. Prometheus Global Media. Retrieved January 5, 2017.
  18. ^ "Hot Country Songs: Year End 2016". Billboard. Prometheus Global Media. Retrieved January 5, 2017.
  19. ^ "American single certifications – Cole Swindell". Recording Industry Association of America. Retrieved October 1, 2017. If necessary, click Advanced, then click Format, then select Single, then click SEARCH.