Manpacks was a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs.[1] Buyers created their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack was automatically delivered every three months.[2] The service has been discontinued.[3]
 | |
| Company type | Private |
|---|---|
| Industry | Men's essentials subscription |
| Founded | January 2010 |
| Defunct | August 2018 |
| Headquarters | Providence, Rhode Island |
Key people | Founded by Ken Johnson and Andrew Draper |
| Products | Men's underwear, undershirts, socks, hygienic items |
| Website | http://www.manpacks.com/ |
Foundation edit
Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010.[4][5] Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job.[citation needed] Upon launch, the site offered only offered underwear and socks.[6]
Manpacks was the first American subscription ecommerce service offering men's essentials.[7][8][9] Numerous sites have since spawned and imitated Manpacks' business model.[10][11] Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program.[12] The company at one time had more than 10,000 subscribers.[13]
Description edit
Manpacks automatically shipped men basic needs like socks, underwear, razors, and toiletries every three months or when desired.[14][15] Three months after placing an order, Manpacks would send customers a shipment reminder email.[14] Manpacks' primary customers were people buying for the men in their life, men who are averse to shopping, and the lazy.[1][4]
References edit
- ^ a b Manjoo, Farhad (June 9, 2010). "The Man, the Mouse and the Wardrobe". The New York Times.
- ^ Wong, Danny (July 20, 2010). "Innovations in E-Commerce: The Subscription Business Model". Huffington Post.
- ^ "Manpacks". August 22, 2018.
- ^ a b Odegard, Dave. "Manpacks, For a post-sniff test America". Maxim. Archived from the original on 2012-10-28. Retrieved 2012-11-14.
- ^ Vora, Shivani (October 1, 2010). "Would You Buy Underwear By Subscription?". Inc.
- ^ Kirsner, Scott (June 10, 2010). "Netflix for undies, and more, at Monday's Web Innovators Group". The Boston Globe.
- ^ Chiang, Ben (April 18, 2012). "Subscribe For A Full Box Of Surprise". Business Insider. Archived from the original on June 21, 2012. Retrieved November 14, 2012.
- ^ "Innovators: 3 Unusual Ecommerce Models". PracticalEcommerce.com. August 4, 2011.
- ^ Wilhelm, Alex (April 9, 2012). "InsideManpacks, the hot essentials subscription service for dudes". The Next Web.
- ^ Gratt, Matt (March 28, 2012). "Thoughts on #Subcom (Subscription eCommerce)". Grattisfaction.com.
- ^ Warren, Renee (March 30, 2012). "Life of the Subscription Model". ReneeWarren.com.
- ^ "BetaspringProfile: Manpacks". Betaspring.com.
- ^ Mullins, Richard (April 8, 2012). "For males who avoid malls". The Tampa Tribune.
- ^ a b About FAQ Archived 2011-05-25 at the Wayback Machine. Manpacks.com.
- ^ "HowHacker News Helped Manpacks Take Off – with Ken Johnson". Mixergy. November 1, 2010.