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MTV OMG (OMG standing for "Obsessed with Music and Gossip") is a British pay television music channel, operated by Viacom International Media Networks. It launched on 1 March 2018, replacing free-to-air sister music channel VIVA.[1][2] The audience profile on Sky Media shows that the channel mainly reaches a target female audience with 59.88% of viewers being female, whilst only 40.12% of the viewers are male.[3] The channel air their very own weekly OMG Top 20 charts each week which are chosen by the channel.[4]

MTV OMG
MTV OMG Logo.png
Launched1 March 2018; 20 months ago (2018-03-01)
NetworkMTV (UK & Ireland)
Owned byViacom International Media Networks Europe
Picture format576i 16:9 SDTV
CountryUnited Kingdom and Ireland
LanguageEnglish
Broadcast areaUnited Kingdom and Ireland
HeadquartersLondon, England
ReplacedVIVA
Sister channel(s)
Websitehttp://www.mtv.co.uk/mtv-omg
Availability
Satellite
Sky
(UK & Ireland)
Channel 352
Cable
Virgin Media
(UK)
Channel 318
Virgin Media IrelandChannel 709

In the first month of July, starting in 2018, MTV OMG is temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.

ProgrammingEdit

  • This Week's OMG Top 20
  • #MTVHottest
  • ...'s Birthday Guestlist
  • Pop Obsessions!
  • Hottest 10 Videos Right Now!
  • Top 10 Funniest News Falis!
  • The Official UK Download Chart
  • The Official UK Top 20
  • The Official UK Top 40
  • The Official Chart Update
  • PureMTV
  • The Official UK Number 1

ReferencesEdit

  1. ^ Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. ^ "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.