MTV OMG

MTV OMG (with its initialism alternatelty standing for "Obsessed with Music and Gossip") was a British pay television music channel operated by ViacomCBS Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva.[1][2] The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women.[3] The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.[4]

MTV OMG
MTV OMG logo.svg
CountryUnited Kingdom and Ireland
Broadcast areaUnited Kingdom and Ireland
NetworkMTV (UK & Ireland)
HeadquartersLondon, England
Programming
Language(s)English
Picture format576i 16:9 SDTV
Ownership
OwnerViacomCBS Networks UK & Australia
Sister channels
History
Launched1 March 2018
ReplacedViva
Closed20 July 2020 (2 years, 141 days)
Links
Websitemtv.co.uk/mtv-omg
Availability
(at time of closure)
Cable
Virgin Media
(UK)
Channel 318
Virgin Media IrelandChannel 709
Satellite
Sky
(UK & Ireland)
Channel 352

HistoryEdit

The network launched on 1 March 2018, one month after Viva's discontinuation, with a love song-focused video playlist branded as MTV Love airing throughout February. In July 2018, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.

The channel, along with Club MTV and MTV Rocks, closed permanently on 20 July 2020.[5] The last music video played on the channel was "Thank You for the Music" by ABBA.

ReferencesEdit

  1. ^ Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. ^ "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  5. ^ Wilkes, Neil (13 July 2020). "MTV to close three UK channels next week". Media Mole. Archived from the original on 30 August 2020. Retrieved 13 July 2020.

External linksEdit