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MTR Foods

MTR Foods is a food products company based in Bangalore, India. The company manufactures a range of packaged foods including breakfast mixes, ready to eat meals, masalas and spices, snacks and beverages.

MTR Foods
IndustryFood
HeadquartersBengaluru, Karnataka, India
ProductsSpices
Websitewww.mtrfoods.com

MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla.

Contents

HistoryEdit

The company began with the establishment of the Mavalli Tiffin Room (commonly known as MTR) restaurant in Bangalore in 1924 by Yagnanarayana Maiya.

In 1975 when India was under emergency, a Food Control Act was introduced which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business, selling ready-to-eat snacks such as chutneys and rasams.

In 1984, MTR expanded out of Karnataka to the southern states of Tamil Nadu and Andhra Pradesh.

In 2007, Orkla Group, a Norwegian conglomerate, acquired the packaged foods business of MTR Foods. [1]

Growth and profitabilityEdit

The company is currently an approximately Rs 700 crore company [2] which is growing at a CAGR of 18%. The company has been listed as a Fortune Next 500 (India’s Top Midsize) company for 2016.

BusinessEdit

MTR's wide range of products spans all meal occasions and offers customers Breakfast Mixes, Masalas and Spices, Ready to Eat Meals, Dessert Mixes, Snacks, Beverages and much more.

Breakfast Mixes: MTR is the national leader in Breakfast Mixes (according to Nielsen) in 2016 with a primarily South Indian breakfast portfolio consisting of Rava Idli, Dosa, Poha, Upma among others

Spices and Masalas: MTR is the leader in spices and masalas in Karnataka (according to Nielsen) in 2016 with popular masalas like Sambar Powder and Puliogare Powder

Dessert Mixes: The company is also leading nationally (according to Nielsen) in the dessert mixes category with Gulab Jamun Mix being the consumer favorite.

Ready To Eat: Defence Research and Development Organization’s (DRDO) Defence Food Research laboratory in Mysore transferred their life sciences technology to MTR Foods for commercial production for Ready to Eat Food. In 2000, MTR launched a range of Read to Eat products in collaboration with celebrity Chef Jiggs Kalra

Snacks: In 2011, MTR launched a sub-brand called MTR SnackUp with a range of traditional South Indian snacks like Khara Boondi and Benne Murukku. [3]

Beverages: MTR Foods has a range of Badam (almond) and Milk Drinks in the form of cans and mixes that were launched in 2008.

The company has a manufacturing facility at Bangalore along with a central warehouse and Centralized Distribution Center.

ReferencesEdit

  1. ^ "Norway's Orkla acquires MTR Foods in $80-m deal". thehindubusinessline.
  2. ^ "MTR focusses on south with innovative product". thehindu.com.
  3. ^ "MTR moves top stop riveal from snacking on its market share". business-standard.com.