Luke Scheybeler

Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler.

Rapha

Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.

Tracksmith

Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.

Other work

Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.

References

Scheybeler was described by the Financial Times as the man who "made cycling wear cool".

External links

• Agencies are incredible hothouses of talent - which is why they must die, Marketing Magazine Article
• Rapha website
• Building a brand through creativity, Design Week
• Rapha, Creative Review
• Rapha responds to spoof website, BikeBiz
• The Life and Times of the Cycling Jersey, Radio Show
• Rapha logo blog post
• Finchs Quarterly Review Finchs Quarterly Review, undated. Retrieved 10 February 2009.
• Article on Timothy Everest Collaboration Coolhunting, 27-02-2009 Retrieved 5 March 2009.
• Article on Paul Smith Collaboration Coolhunting, 09-07-2007 Retrieved 7 March 2009.