Sportservice Lorinser GmbH, founded 1930 in Winnenden, Germany, is a specialist tuning company for Mercedes-Benz.

Sportservice Lorinser GmbH
FoundedMarch 1, 1930
HeadquartersWinnenden, Germany
Area served
Key people
Marcus Lorinser, Head of Sportservice department
ProductsEngine tuning
Carl Ignaz Lorinser.jpg


In 1935, Lorinser became Daimler AG's official reseller and takes over the maintenance and service responsibility for the Mercedes brand.[1]

Erwin Lorinser, the founder, started to involve his son, Manfred, in the business during 1974 by appointing him as the Managing Director.

In 1976, Lorinser started tuning for Mercedes-Benz.[2] In the same year, Lorinser's new car dealership was established in Winnenden.

By 1981, "Sportservice Lorinser GmbH" was enlisted in the Commercial Register.


  • Engine Tuning
  • Automotive Performance Products
  • Exterior Styling
Lorinser vehicles at the Geneva Motor Show 2005.


In 1996, Lorinser has been awarded with the certification according to the quality management norm DIN EN ISO 9002.[3]


  1. ^ "History – 80 years of Lorinser Tuning | Autolatest". Retrieved 2018-08-10.
  2. ^ "Lorinser debuts 2014 Mercedes-Benz S-class". Autoweek. Retrieved 2018-08-10.
  3. ^ "History – 80 years of Lorinser Tuning | Autolatest". Retrieved 2018-08-10.

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