The area is popular, mostly in the summer months, with local families, holidaymakers, picnickers, horseriders, ramblers, metal detectors, dogwalkers and the occasional kite buggy. The shallow bay is a popular watersports location for windsurfers, kitesurfers and sea kayaks.
Many sea and wading birds frequent the area making it a regular haven for bird-watchers. A small community of rare water voles are known to reside around the several burns running out of the bents. Grey seals are often spotted to the west of the bay.
Close to car park No.3 is Gosford House, and one of its two listed 18th century lodges can be seen on the main road.
In the East Lothian Council-produced series of leaflets on the John Muir Way, Longniddry is included in the leaflet "Cockenzie to Aberlady". The John Muir way is also part of the North Sea Trail of seven nations and 26 areas around the North Sea.