Libresse

Libresse is an international brand of feminine hygiene products owned by Essity, a Swedish consumer goods company.

Libresse
Libresse logo.jpg
Libresse Ultra Thin.jpg
Product typeFeminine hygiene
OwnerEssity
CountryStockholm, Sweden
Introduced1940s
MarketsWorldwide
Websitewww.libresse.com

HistoryEdit

The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1] The iconic “bodyform” jingle was sung by Led Zepplin vocalist Robert Plant.

International brandingEdit

The brand is known as:

MediaEdit

Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]

GalleryEdit

ReferencesEdit

  1. ^ http://www.bodyform.co.uk/all-about-us/bodyform-timeline1/
  2. ^ http://www.sca.com/en/Products/Feminine_hygiene_products/Brands/
  3. ^ "Marshall Street Editors - Spencer Ferszt LIBRESSE: "March"". Marshall Street Editors. 2005. Archived from the original on 2011-07-25. Retrieved 2008-07-18.
  4. ^ "Reklam för Libresse - "Ain't gonna let nobody"". YouTube. 2007-05-01. Retrieved 2008-07-18.

External linksEdit