Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.[1][2]
Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.[3]
See also edit
Selected publications edit
- McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311–322.
- Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166–176.
- McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 (1982): 141–150.
- Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal of Marketing Research (1985): 330–339.
References edit
- ^ "Grocery war: Rivals H-E-B and Walmart battle for turf and shoppers in the region". 3 July 2015.
- ^ "The Cherry-Picker Problem". 11 February 2010.
- ^ "Leigh McAlister Faculty Profile". Faculty Profile. UT Austin. Retrieved 19 November 2011.