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LeadGenius is a privately held software as a service, marketing automation, and demand generation startup located in Berkeley, California.[1] The company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads.[2] The company's crawlers comb through websites, business directories, government filings, and credit data to train a machine learning system for business-to-business sales.[3]

IndustrySales intelligence, Software as a Service
Founded2011 (2011)
Area served
North America
Great Britain
New Zealand
South America
Key people
Mark Godley: CEO
Prayag Narula: Founder & Chairman
Number of employees

LeadGenius is the first crowdsourcing company to set a minimum wage for its workers tied to the cost of living in the country they are working in.[4][5][6]

The company launched in Y Combinator’s Summer 2011 class under the name MobileWorks.[7] It has since raised $6 million in venture funding from investors such as Sierra Ventures, Andreessen Horowitz, Alexis Ohanian, Mitch Kapor, Dave McClure, and Sam Altman.[8][9]


LeadGenius competitors are sites such as Linkedin, BoardEx, InsideView, ZoomInfo and Hoovers.


  1. ^ "LeadGenius corporate website". Retrieved 30 April 2016.
  2. ^ "For LeadGenius team, artificial intelligence drives better sales leads". San Francisco Business Times. Retrieved 30 April 2016.
  3. ^ "7 innovative companies using AI to disrupt their industries. website". Retrieved 30 April 2016.
  4. ^ "Crowdsourcing grows up as online workers unite". New Scientist. Retrieved 15 January 2015.
  5. ^ "Berkeley startup MobileWorks revolutionizes outsourcing". ABC News. Retrieved 16 January 2015.
  6. ^ "Putting veterans to work". NBC, Bay Area. Retrieved 16 January 2015.
  7. ^ "LeadGenius grabs $6M because hiring an actual sales team is so last season". VentureBeat. Retrieved 15 January 2015.
  8. ^ "LeadGenius racks up $6 mln". Reuters. Retrieved 14 January 2015.
  9. ^ "Sales and marketing startup LeadGenius raises $10M". TechCrunch. Retrieved 28 July 2016.