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Larry Rudolph (born July 24, 1963)[1] is an American talent manager and former entertainment lawyer. He is best known as the manager of Britney Spears, having been with her from 1998 to 2004 and 2008 to present.

Larry Rudolph
Born (1963-07-24) 24 July 1963 (age 55)
  • Talent manager
  • Entertainment lawyer


Rudolph was born in The Bronx, New York. He began his career as an entertainment lawyer, and in 1992, formed a New York law firm, Rudolph & Beer.[1] It closed in 2003, with Rudolph stating, "Although I take great pride in my 15-year career as an attorney, I have found that my true passion lies in artist management."[2]

Rudolph has also represented music artists besides Britney Spears such as Avril Lavigne, Miley Cyrus,, Nicole Scherzinger, Justin Timberlake, 98 Degrees, Nick Lachey, DJ Pauly D, Backstreet Boys, O-Town, Toni Braxton, Swizz Beats, Kim Petras and DMX. He is the founder of Reign Deer Entertainment, a management firm, through which he has produced the movie Crossroads (2002) and two reality series: Newlyweds: Nick and Jessica (2003–05),[1] and There & Back (2006).[citation needed] In 2007, he co-founded the marketing firm Total Entertainment and Arts Marketing, with Nicole Winnaman.[3] Rudolph launched girl group G.R.L. along with Pussycat Dolls founder Robin Antin and producers Dr. Luke and Max Martin.


  1. ^ a b c Walker, Tim (August 30, 2013). "Nice twerk if you can get it: Larry Rudolph – the man behind that Miley Cyrus dance – has a formula for turning child stars into adult ones". The Independent. Retrieved August 21, 2014.
  2. ^ Hernandez, Eugene (July 22, 2003). "Rudolph & Beer Close Law Firm; Beer to Head Film Practice at Greenberg Traurig". Indiewire. Retrieved August 22, 2014.
  3. ^ Paoletta, Michael (June 2, 2007). "Alternate Reality". Billboard. Nielsen Business Media, Inc. 119 (22): 10. ISSN 0006-2510. Retrieved August 22, 2014.

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