Kuiu is an American hunting gear and apparel brand using direct-to-consumer method.[1]

TypePrivate company
Founded2011; 11 years ago (2011)
FounderJason Hairston
HeadquartersDixon, California, United States
ProductsHunting gear

It was founded by Jason Hairston in 2011.[2][3]

In 2017, San Francisco-based Main Post Partners invested $50 million in the company.[4]


  1. ^ Clash, Jim. "Former NFL Linebacker Jason Hairston Has Built Outdoor Apparel Firm KUIU To $50 Million In 5 Years". Forbes.
  2. ^ Belanger, Lydia (25 August 2016). "This Company Rakes in Millions and Still Handwrites Thank-Yous Every Day". Entrepreneur.
  3. ^ Britton, Bianca (8 February 2017). "Meet the ex-NFL player dressing Trump's sons for hunting". CNNMoney.
  4. ^ "One of the Hottest Brands In Hunting Raises $50 Million to Fuel Expansion". Fortune.