Kokoku Hihyo (広告批評, Kōkoku Hihyō, lit. advertisement criticism) was a leading Japanese monthly trade magazine focusing on advertisement,[1] especially TV commercials. It was published between 1979 and 2009.
| Editor-in-chief | Yukichi Amano |
|---|---|
| Categories | Trade magazine |
| Frequency | Monthly |
| Publisher | Madra Publishing |
| Founded | 1979 |
| Final issue | April 2009 |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
| ISSN | 0388-4937 |
| OCLC | 28476007 |
History and profile edit
Kokoku Hihyo was started by Yukichi Amano in 1979.[2][3] It was modeled on Creativity Magazine.[2]
Kokoku Hihyo was published monthly by Madra Publishing. It offered news about new trends in advertising, creativity and new media.[2] Amano also served as the editor-in-chief of the magazine.[4]
On 9 April 2008 Kokoku Hihyo announced that it would be shut down in April 2009.[5][6] The founder and editor-in-chief Amano stated that the magazine closed down due to the fact that the Internet age made advertising totally different phenomenon.[3]
References edit
- ^ Masao Miyoshi; Harry Harootunian (1989). Postmodernism and Japan. Duke University Press. p. 35. ISBN 0-8223-0896-7.
- ^ a b c "AgencyNet is featured in Japan's highly regarded Ad Mag, Kokoku-Hihyo". AgencyNet. 30 September 2008. Archived from the original on 4 December 2014. Retrieved 29 November 2014.
- ^ a b Philip Brasor (16 November 2013). "Amano: tracing Japan's arc through its ads". The Japan Times. Retrieved 29 November 2014.
- ^ Chieko Kuriki (9 April 1986). "American Models Flock to Japan, Where Their Exotic Good Looks Fetch a High Price". Chicago Tribune. Tokyo. Retrieved 29 November 2014.
- ^ マスメディア中心の広告の終焉、「広告批評」が創刊30周年記念号で休刊へ (in Japanese). MarkeZine. 10 April 2008. Retrieved 25 April 2008.
- ^ Kyodo Jiji (21 October 2013). "Renowned columnist, ad critic Amano dies at 80". The Japan Times. Retrieved 29 November 2014.
External links edit
- Official website (in Japanese)