Kayser-Roth Corporation (a subsidiary of Golden Lady Company [it]) is an underwear and hosiery manufacturer based in Greensboro, North Carolina. The company currently markets three owned brands in North America, No Nonsense, Hue and Burlington.

Kayser-Roth Corporation
TypeSubsidiary
Industryunderwear and hosiery
PredecessorJulius Kayser & Co. and Chester H. Roth Company
Founded1958; 64 years ago (1958)
FounderChester H. Roth
Julius Kayser
Headquarters,
Area served
North America
Key people
Nicola Gallotti (president and CEO)
ProductsHosiery, socks, lingerie, sleepwear
ParentGolden Point
DivisionsNo Nonsense
HUE
Websitehttp://www.kayser-roth.com/

HistoryEdit

Julius Kayser & Co., the predecessor to the modern Kayser-Roth Corporation, was founded in the early 20th century by Julius Kayser and was a manufacturer of hosiery, lingerie and gloves. In 1958, the company purchased the Chester H. Roth Company, forming Kayser-Roth. Alfred P. Slaner, the first head of the merged company, developed Supp-Hose hosiery.[1][2]

In 1968, a merger with Penn Central Transportation Company was explored, however terms could not be agreed.[3][4][5]

In 1973, in order to compete with the L'eggs brand (currently owned by HanesBrands), Kayser-Roth launched No Nonsense, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. In 1975 Kayser-Roth was purchased by conglomerate Gulf+Western.[2]

In the years under Gulf+Western's ownership, improvements were made to Canadian manufacturing plants, most notably in Ontario and Quebec. Forays into diverse markets such as the automotive industry were carried out. During the late-1970s and early-1980s almost every GM automobile produced had Kayser-Roth components on board.[citation needed]

In 1985 Gulf+Western began divesting all of its non-entertainment enterprises, with Kayser-Roth being sold to the Wickes Companies. In 1993, the Mexican hosiery manufacturer Grupo Synkro purchased the company for approximately $230 million.[6]

In 1999, Italian Golden Lady, the largest hosiery manufacturer in Europe, acquired Kayser-Roth Corporation from Grupo Synkro and reorganized the company. During the 2000s, the No Nonsense brand expanded to include bras, panties, sleepwear, socks for women and men, and foot comfort products.[citation needed]

In April 2011, Kayser-Roth partnered to become an exclusive distributor of socks and hosiery for Jockey International.[citation needed]

Today[when?], Kayser-Roth products are featured on the television show Gossip Girl (2007-2012) and have also previously been showcased on The View (1997-).[citation needed]

ReferencesEdit

  1. ^ "Kayser Roth Corporation". Textile Industry History. Archived from the original on 2010-09-10. Retrieved 2010-09-04.
  2. ^ a b "Alfred Slaner, Executive Who Developed Supp-Hose". South Florida Sun-Sentinel. March 15, 1996.
  3. ^ Kayser-Roth to join Penn Central about Jan 1 Railway Age October 7, 1968 page 1
  4. ^ Merger dropped by Penn Central New York Times November 7, 1968 page 65
  5. ^ Penn Central, Kayser-Roth merger halted Railway Age November 11, 1968 page 7
  6. ^ "GRUPO SYNKRO AND MEXICAN INVESTMENT GROUP AGREE TO ACQUIRE KAYSER-ROTH CORPORATION". PR Newswire Association LLC. Retrieved 2010-09-04.

External linksEdit