Karl-Johan Persson

Karl-Johan Erling Göran Persson (born 25 March 1975) is a Swedish billionaire businessman and former president and CEO of the fashion company Hennes & Mauritz (H&M), founded by his grandfather Erling Persson.[3] As of May 2019, according to Forbes, he has a net worth of US$1.6 billion.[2]

Karl-Johan Persson
Karl-Johan Persson 2014-09-22 001.jpg
Persson in 2014
Born (1975-03-25) 25 March 1975 (age 46)
EducationEuropean Business School
Known forPresident and CEO of H&M
Spouse(s)Leonie Gillberg[1]
Parent(s)Stefan Persson
Pamela Collett
RelativesErling Persson (grandfather)
Tom Persson (brother)
Charlotte Söderström (sister)
Lottie Tham (aunt)

Early lifeEdit

Persson attended the European Business School in London from 1996, majoring in Business and Economics.[4] He graduated in 2002.[5]


In 2001, Persson purchased an events management business, which established itself as the leading events management company in Scandinavia. The business was successfully sold in 2007 to MCI. In 2005, he joined H&M in an operational role, working his way up to head of expansion and head of business development in 2007, before being appointed CEO in 2009 to succeed Rolf Eriksen.[5][6] He was replaced by Helena Helmersson in January 2020.[7]

Personal lifeEdit

He is married to Leonie Gillberg, they have two children, and live in Stockholm, Sweden.[2] Crown Princess Victoria of Sweden attended their wedding in 2002.[6]

Persson is a supporter of Stockholm-based football club Djurgårdens IF and has also been supporting the club financially.[citation needed]


  1. ^ "'I love you, Victoria'". The Local. 20 June 2010. Retrieved 11 April 2017.
  2. ^ a b c "Forbes profile: Karl-Johan Persson". Forbes. Retrieved 3 March 2021.
  3. ^ "Stefan Persson". Nationalencyklopedin (in Swedish). Retrieved 25 September 2010. (subscription required)
  4. ^ "Karl-Johan Persson: Execustive Profile & Biography". Business Week. Retrieved 13 March 2011.
  5. ^ a b Bhatia, Meera (11 February 2009). "H&M Names Karl-Johan Persson CEO to Succeed Eriksen (Update2)". Bloomberg. Retrieved 13 March 2011.
  6. ^ a b "Karl-Johan Persson". 25 November 2009. Retrieved 13 March 2011.
  7. ^ "CEO of H&M Group". hm.com. Retrieved 22 September 2020.

External linksEdit