Kalyppo is a fruit juice manufactured by the Ghanaian company Aquafresh Limited.[1] [2] It is the preferred locally manufactured juice box for teens and young adults.[citation needed] The makers of Kalyppo also manufacture Frutelli.

Popularity

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In October 2016, New Patriotic Party presidential candidate Nana Akuffo Addo was pictured sipping the drink.[3] The photo went viral and faithfuls of the political party took to social media, posting pictures with Kalyppo boxes in hand in support of Nana Akuffo Addo. This boosted Kalyppo's popularity and sales.[4]

Controversy

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The Chief of Staff of Ghana Julius Debrah, speaking at a campaign in the Brong-Ahafo Region, urged people to stop consuming Kalyppo because it contained sugar. and therefore was not healthy.[5] This created a major public outcry, mainly from the opposition New Patriotic Party supporters and some well meaning Ghanaians.[6][7]

References

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  1. ^ Ghana, Lydia Ezit / Daily Graphic /. "Aquafresh initiates programme to promote creativity in children - Graphic Online - - 2016".
  2. ^ "Our Story - Kalyppo Fruit Juice".
  3. ^ "Kalyppo is more popular than Amissah-Arthur - A Plus".
  4. ^ "Kufuor endorses Kalyppo challenge".
  5. ^ "Stay away from Kalyppo fruit juice – Chief of Staff". www.ghanaweb.com. Retrieved 2016-10-21.
  6. ^ "Julius Debrah must apologise over 'Kalyppo claim' – Group". www.ghanaweb.com. Retrieved 2016-10-21.
  7. ^ "Nana Addo's response to Julius Debrah's Kalyppo comment". 2016-10-21. Retrieved 2016-10-21.
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