KYSR (98.7 MHz, ALT 98.7) is a commercial FM radio station licensed to Los Angeles, California, and serving the Greater Los Angeles radio market. Owned by iHeartMedia, KYSR airs an alternative rock radio format and is the home of the nationally syndicated morning drive time program "The Woody Show." KYSR's studios and offices are located on West Olive Avenue in Burbank.[1] The station's main competitor is Entercom-owned KROQ.

KYSR
Alt987logo.jpg
CityLos Angeles, California
Broadcast areaGreater Los Angeles Area
BrandingALT 98.7
SloganLA's New Alternative
Frequency98.7 MHz (HD Radio)
Repeater(s)103.1 MHz KSRY/Tehachapi
First air dateMay 27, 1948
FormatFM/HD1: Alternative
HD2: Sports Radio KLAC
ERP75,000 watts
HAAT360 meters (1,180 ft)
ClassB
Facility ID36019
Transmitter coordinates34°07′8.00″N 118°23′30.00″W / 34.1188889°N 118.3916667°W / 34.1188889; -118.3916667
Callsign meaningK Your StaR 98.7 (previous adult contemporary format)
Former callsignsKMGM (1948–54)
KCBH (1954–70)
KJOI (1970–90)
KXEZ (1990–92)
AffiliationsiHeartRadio
Premiere Networks
Premium Choice
OwneriHeartMedia
(AMFM Broadcasting Licenses, LLC)
Sister stationsKBIG, KEIB, KFI, KIIS-FM, KLAC, KOST, KRRL
WebcastListen Live
Listen Live (HD2)
Websitealt987fm.iheart.com

KYSR's transmitter is located on Star Mountain near Mulholland Drive.[2] The effective radiated power (ERP) is 75,000 watts, using a tower that is 360 meters (1,181 feet) in height above average terrain (HAAT). It is grandfathered at much higher power and antenna height than is usually permitted in Southern California by the Federal Communications Commission (FCC). KYSR extends its signal by using a full-power repeater station: KSRY (103.1 FM) in Tehachapi.[3][4][5] The station's audio is also available online via iHeartRadio.

KYSR broadcasts in the HD Radio format. On its HD2 subchannel, it carries co-owned sports radio station 570 KLAC.

HistoryEdit

Early YearsEdit

On May 27, 1948, the Metro-Goldwyn-Mayer motion picture studio signed on an FM radio station, KMGM, at 98.7 FM.[6] But few people owned FM radio receivers in that era, and KMGM went off the air in 1953.

On June 30, 1954, after purchasing the KMGM's studio and transmitter, Art and Jean Crawford launched a new station at 98.7 FM with the call sign KCBH.[7] The couple owned Crawford's of Beverly Hills Record & Hi-Fi Store, and used their store's inventory for KCBH's record library.

Beautiful Music KJOIEdit

In October 1970, the station became KJOI, known on the air as "K-Joy."[8] The station played beautiful music for nearly two decades. In 1976, KJOI was acquired by Command Communications.[9]

By the late 1980s, the audience for easy listening stations was getting older and was not as attractive to advertisers. In 1989, KJOI began playing fewer instrumental cover versions of popular songs and added more vocalists to the playlist. Traditional middle of the road signers such as Frank Sinatra and Peggy Lee were replaced with soft adult contemporary artists such as Barry Manilow and Dionne Warwick.

Instrumentals were dropped altogether in November 1989, when the station became known as "Touch 98.7," positioned between Smooth Jazz-formatted KTWV and Soft AC-formatted KOST. On February 12, 1990, the call letters were changed to KXEZ, with the format altered to "Easy Oldies."[10]

Adult Contemporary Star 98.7Edit

On August 21, 1992, KXEZ became "Star 98.7", KYSR."[11][12] In the beginning, KYSR aired an adult contemporary music format, which evolved into hot adult contemporary by 1993. Also in 1993, the station was acquired by Viacom for $40 million.[13]

By mid-1995, KYSR adjusted its format by dropping most of the rhythmic and soft rock tunes, shifting to a pop-leaning modern rock direction, minus the harder approach embraced by the more mainstream alternative KROQ. This version of Hot AC was called "modern adult contemporary", and became one of the first stations in the U.S. with the format.[14] Viacom sold the station to Chancellor Media in 1997. The company was renamed AMFM Inc., after Chancellor Media merged with Capstar in 1999. In 2000, AMFM Inc. merged with its current owner, Clear Channel Communications, now known as iHeartMedia. Coincidentally, around this time Viacom became the owners of KROQ-FM when that station's parent company, CBS, merged with Viacom.

In 2002, KYSR began to experience a drop in its ratings, possibly due to a decreased amount of hits in the Modern AC genre at the time. The debut of "Jack FM" on KCBS-FM in 2005 may have also been a factor, as KCBS-FM shared a large number of titles on the KYSR playlist.

In September 2005, KYSR adjusted its playlist to focus on 1980s and 1990s hot adult contemporary music, supervised by sister station KHHT’s program director Mike Marino. By April 2006, KYSR moved back to a modern adult contemporary music format with the tag line of "Today's Music Alternative." In addition, all on air personalities, including the morning show "Jamie, Jack, and Stench," were temporarily pulled off the station. Fans of the Jamie, Jack and Stench show were upset by this move, which included a public protest outside the station. Shortly afterwards, a poll was offered on the KYSR website asking if the listeners wanted Jamie, Jack and Stench to return. Ninety-seven percent said yes, and a week later, they returned to the air. However, a year later, JJ&S were replaced by the morning team of "Sean Valentine and Lisa Foxx" in 2007.

98-7/ALT 98.7Edit

On September 20, 2007, KYSR repositioned itself as "98-7," officially dropping the "Star" branding after 15 years. The station moved to a standard Alternative format, aimed more at young men, rather than Modern AC, aimed more at young women. While KYSR still reported to broadcasting trade publications as Modern AC, its musical lean favored Modern Rock/Alternative hits with an updated library of alternative titles from the 1980s, 90s and early 2000s, including Nirvana, Green Day, Red Hot Chili Peppers, Pearl Jam, Third Eye Blind and R.E.M.. In addition, KYSR played more new modern rock hits from bands such as The Killers, Foo Fighters, Incubus and Linkin Park. This repositioning came three days after sister station KBIG dropped many dance and disco hits, and rebranded as "104.3 MYfm." Effective September 24, 2007, Sean Valentine moved over to the KBIG morning show, replacing Charlie Tuna, whose last show was September 17th.

KYSR changed positioning from Modern AC to Alternative in 2008 to compete with KROQ. The core artists largely remained the same, while the station's imaging was changed. The station was still more pop leaning than most alternative rock stations. KYSR's logo had the numbers 98 and 7 in Gothic typeface with a metallic star between the numerals. Also in 2008, both R&R/Nielsen BDS and Mediabase added KYSR as an alternative/modern rock reporter.[3]

On August 9, 2013, the station rebranded as "ALT 98.7," with no other change to the format.[15]

The Woody ShowEdit

On April 21, 2014, "The Woody Show" began airing in mornings on ALT 98.7, reuniting Jeff "Woody" Fife, Renae Ravey, Greg Gory and Jason "Menace" McMurry.[16] They had last worked together at KITS, an alternative rock station in San Francisco.

The show proved so popular that iHeart decided to syndicate the show nationally on other alternative stations, with most of those owned by iHeart.

HD RadioEdit

KYSR-HD2 formerly broadcast an adult alternative format called "eRockster," a national online music and social networking portal, syndicated FM radio show and HD side channel radio station that offered listeners the opportunity to participate in building and programming the radio station.[17] Currently, KYSR-HD2 carries a simulcast of co-owned sports radio station KLAC AM 570.[5]

PersonalitiesEdit

Current PersonalitiesEdit

Weekday DJs on the station includes The Woody Show in the morning, Hudson middays, Harms afternoons, and Jake Dill nights.[18] Weekends feature Hudson, Julianne, Tobi Lynn and Jason "Menace" McMurry.

Past PersonalitiesEdit

  • Ryan Seacrest was the afternoon DJ from 1995 to 2003. Seacrest and Lisa Foxx were among the top rated afternoon drive shows in Los Angeles for 7 years.
  • MTV VJ Mark Goodman, was a DJ from 1990-1997. No official reason for his departure were given, but his father died shortly before his departure.
  • Morning personality, Jamie White, was formerly part of the morning team of "Jamie, Frosty & Frank", until September 15, 1999, when he was paired with Danny Bonaduce.
  • Afternoon drive personality Jason Pullman left the station in 2004.
  • Nighttime personality Skip Kelly was heard from 2002 until May 2004.
  • Brian Douglas was a weekend DJ from 1997 to 2002 before leaving to take the night position over at the now defunct Country 93.9 KZLA.
  • Jason Griffin was the host of the "Saturday Night Mix Up" and was a weekend/swing deejay from 1998-2005.
  • On July 1, 2005, Danny Bonaduce departed. The vacancy was filled by board-op Jack Heine and producer Mike "Stench" Roberts.
  • Lara Scott departed in April 2006 upon expiration of her contract. She joined Christian Contemporary "The Fish" 95.9 KFSH-FM for middays.
  • Richard Blade, previously on KROQ-FM, was hired by KYSR in 2003 but was later fired and replaced by Summer James.
  • On January 3, 2007, the "Jamie, Jack and Stench" morning show was discontinued. On January 16, 2007, Sean Valentine and Lisa Foxx began hosting mornings. After working at KIIS-FM for ten years, Valentine joined KYSR. He's now the host of the highly rated "Valentine in the Morning" on co-owned 104.3 KBIG "My FM."
  • In 2007, "Frosty, Frank and Bonaduce" devoted an entire show to uncovering the behind the scenes drama at KYSR, accusing Jamie White of being extremely difficult to work with and scheming behind their backs to get them fired.
  • On December 27, 2007, Afternoon drive personality Tom Mitchell exits.
  • On December 27, 2007, Nighttime personality Summer James exits.
  • Josh Venable, formerly late-nights/music director at KDGE in Dallas, took over afternoon drive January 2008.
  • On June 1, 2008, Marco Collins, formerly afternoon drive at XETRA-FM San Diego 91X, became the new midday DJ for Alternative KYSR.
  • On June 1, 2008, Justin Kade, formerly nights at KMXB Las Vegas, was announced as the new night DJ for Alternative KYSR.
  • On October 16, 2008, rock band Ozomatli exited as the morning show because of low ratings and conflicts with their concert tour.
  • On February 28, 2009, Trever Trent, formerly nights at XETRA-FM San Diego 91X, joined for weekends/fill-ins.
  • In May, 2009, Lisa Foxx segues to sister station KBIG, 104-3 MyFM.
  • On July 6, 2009, Kennedy joined "Music in the Mornings."
  • On August 31, 2009, Marco Collins exits middays.
  • On September 1, 2009, Trever Trent takes over middays.
  • On April 24, 2014, "The Woody Show" (Jeff "Woody" Fife, Renae Ravey, Greg Gory, and Jason "Menace" McMurry) begins on ALT 98.7 from 5am-10am.
  • On April 2, 2016 Justin Kade exits middays.

ReferencesEdit

  1. ^ ALT987fm.iheart.com/contact
  2. ^ Radio-Locator.com/KYSR
  3. ^ a b From Mediabase 24/7
  4. ^ "How To Listen to Sixx Sense with Nikki Sixx". sixxsense.iheart.com. Retrieved August 13, 2017.
  5. ^ a b http://ibiquity.com/hd_radio/hdradio_find_a_station?state=SA&thisBeColorOver=ff920f&thisBeColorOut=11839d&theCity=14#stationlist
  6. ^ "Radio and Screen Stars Will Open MGM Station" (PDF). Broadcasting. May 24, 1948. p. 46. Retrieved August 13, 2017.
  7. ^ "KCBH (FM) Goes on Air" (PDF). Broadcasting. July 12, 1954. p. 62. Retrieved August 13, 2017.
  8. ^ "KCBH (FM), Able Communications of California Inc., Los Angeles - Granted KJOI (FM)" (PDF). Broadcasting. November 23, 1970. p. 79. Retrieved August 13, 2017.
  9. ^ Broadcasting Yearbook 1980 page C-23
  10. ^ "KJOI Evolves To KXEZ" (PDF). Radio & Records. February 16, 1990. p. 1. Retrieved August 13, 2017.
  11. ^ Three FM Radio Changes Have One Thing in Common: Ratings; Programmers try different formats to attract coveted 25- to 54-year-old listeners, Los Angeles Times, August 28, 1992
  12. ^ [1]
  13. ^ Broadcasting & Cable Yearbook 1996 page B-46
  14. ^ [2]
  15. ^ KYSR Los Angeles Rebrands
  16. ^ "The Woody Show Set To Join ALT 98.7/L.A. For Mornings". All Access. Retrieved 2017-07-20.
  17. ^ eRockster Radio on YouTube (accessed December 27, 2012)
  18. ^ Alt987.iheart.com/schedule

External linksEdit