KWRL (102.3 FM, "The River") is a radio station licensed to serve La Grande, in the U.S. state of Oregon. The station is owned by Elkhorn Media Group and the broadcast license is held by KWRL, LLC.

KWRL 102.3TheRiver logo.jpg
CityLa Grande, Oregon
Frequency102.3 MHz
Branding102.3 The River
FormatHot AC
OwnerElkhorn Media Group
First air date
May 2, 1988 (at 100.1)
Former frequencies
100.1 MHz (1988-1996)
99.9 MHz (1996-2017)
Technical information
Facility ID24797
ERP25,000 watts
HAAT505 meters (1,657 feet)
Transmitter coordinates
45°7′21″N 117°46′44″W / 45.12250°N 117.77889°W / 45.12250; -117.77889Coordinates: 45°7′21″N 117°46′44″W / 45.12250°N 117.77889°W / 45.12250; -117.77889
Translator(s)99.5 K258BM (La Grande)
WebcastListen Live

KWRL broadcasts a hot adult contemporary music format.[1]


This station received its original construction permit for a new FM station broadcasting with 3,000 watts of effective radiated power on 100.1 MHz from the Federal Communications Commission on May 2, 1988.[2] The new station was assigned the call letters KWRL by the FCC on June 27, 1988.[3] KWRL received its license to cover from the FCC on November 25, 1988.[4]

In January 1996, KWRL received authorization to move to 99.9 MHz and upgrade from a class A to a class C1 station with 60,000 watts of effective radiated power.[5]

In October 1998, original license holder Grande Ronde Broadcasting, Inc., reached an agreement to sell this station to Capps Broadcast Group through their KSRV, Inc., subsidiary. The deal was approved by the FCC on December 14, 1998, and the transaction was consummated on December 18, 1998.[6]

Effective August 28, 2012, KWRL was sold by Capps Broadcast Group to KWRL, LLC for $750,000.

In 2017, KWRL moved from 99.9 MHz to 102.3 MHz with no other changes in power and transmitter location.

Construction permitEdit

The FCC granted KWRL a new construction permit on March 13, 2009, to raise the antenna's height above average terrain to 505 meters (1,657 feet), unify the effective radiated power at 25,000 watts, and move the transmitter southeast to 45°07'21"N, 117°46'44"W.[7] The station was issued a license to cover for the permit on October 13, 2009.[7]


  1. ^ "Station Information Profile". Arbitron.
  2. ^ "Application Search Details (BPH-19850712QL)". FCC Media Bureau. May 2, 1988.
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  4. ^ "Application Search Details (BLH-19881006KA)". FCC Media Bureau. November 25, 1988.
  5. ^ "Application Search Details (BPH-19951013IE)". FCC Media Bureau. January 25, 1996.
  6. ^ "Application Search Details (BALH-19981016GE)". FCC Media Bureau. December 18, 1998.
  7. ^ a b "Application Search Details (BMPH-20080409ACO)". FCC Media Bureau. March 13, 2009.

External linksEdit